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VIDEO:Business

Changing Consumer Behavior with Green Marketing

Description:Dorothy Mackenzie says marketing is linked to overconsumption and huge environmental footprints. However, green marketing has an important role to play in changing patterns of consumer behavior and promoting eco-friendly and sustainable lifestyles. (1:11)

Source: BigPictureTV

Tags: Changing Consumer Behavior with Green Marketing , bigpicture.tv , bigpicturetv , consumer behavior

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