Description:Warren Buffett is pouring it on thick. His Berkshire Hathaway - teaming up with private equity firm 3G Capital - buying leading ketchup maker Heinz. The $28 billion price tag includes more than $23 billion in cash. Heinz CEO William Johnson: "The board finally concluded that the value opportunity for the shareholders was just too great to pass up. I mean, this is the largest transaction in the history of food business."(2:07)