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Bravo Strikes Digital Deal With Old Navy

Description:Bravo inked a deal with Old Navy for an integrated synch-to-TV experience for the network's Play Live technology. The so-called "participation TV experience" will let fans play along with Old Navy-sponsroed live content during the second season of "It's a Brad Brad World" slated to premiere March 6. The integration is one of Bravo's latest efforts in the digital arena. (10:20)

Source: BeetTV

Tags: ad format , beet.tv , BeetTV , participation TV experience