Branded Video Will Spur Programmatic Ads: Xaxis' Dolan
Description:SAN FRANCISCO -- These are heady days when an advertiser starts making TV shows to sell ads - but they are headier still when they plan to sell those ads programmatically.
In February, Group M announced it will co-produce a sport documentary series, My Side Of The Sky, with Hulu.
"There's not enough good content out there to align brands with," Paul Dolan, global business development SVP of Group M's data unit Xaxis, tells Beet.TV.(4:30)