AOL.com Video - Branded Sponsorship With Stephen Colbert Drives Social Buzz For Wheat Thins, MediaVest's Amanda Richman

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Branded Sponsorship With Stephen Colbert Drives Social Buzz For Wheat Thins, MediaVest's Amanda Richman

Description:Stephen Colbert's on-air routine taking Wheat Thins and its advertising memo to task in a branded sponsorship earlier this year was deliberate, says Amanda Richman, President of Digital at MediaVest, in interview with Beet.TV. We caught up with her at the Ad Age Social TV conference last week to discuss the Colbert-Kraft Food sponsorship. (5:11)

Source: BeetTV

Tags: Sponsorship With Stephen Colbert Drives Buzz , amanda richman interview , beet.tv , BeetTV