Blinkx Gets Big Bucks on CPMs for Overlay Ads on ITN
Description:Blinkx, the video search engine/advertising network, is proving the high value proposition of in-stream advertising by charging "north of $60" per thousand views for overlay ads.The San Francisco/London-based company has found that video from certain creators, such as independent British television network ITN, can command these stratospheric prices. This is big money and a very exciting and bullish development for online video advertising.(1:16)