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BlackBerry CEO: 10 Just the Start

Description:Reuters Bobbi Rebell caught up with BlackBerry CEO Thorsten Heins after he launched the new BlackBerry 10 and revealed the company will no longer be called Research in Motion. She began by asking him how will he bring back former users using new global creative director and recording artist Alicia Keys. (2:30)

Source: Reuters

Tags: reuters , Alicia Keys , blackberry 10 , research in motion