Automation Looms Large at Global Media Show in Germany
Description: COLOGNE - The takeaway from this year's DMEXCO conference was about automation -- and technology advancement around advertising, reports Beet.TV's Ashley Swartz in the second-day round up of the show.
She says that while technology is making progress, their was very little discussion about the creative. She wonders when the schism between technology and creativity -- maybe at next year's show, she posits.(5:08)