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As Web Originals Languish Branded Video Booms

Description:The economics around Web original video programming are not yet sustainable, says Myles Beckett, a co-creator of lonelygirl15, the pioneering "webisode" from 2006 and CEO of Los Angeles based EQAL. For producers and artists creating exclusive video content for the Web, the most profitable route is making branded content for advertisers, he says in this interview with Beet.TV. Branded content generally refers to programming which delivers a brand's message. (4:27)

Source: BeetTV

Tags: As Web Originals Languish Branded Video Booms , beet.tv , BeetTV , branded content