As Brands Eye Programmatic, Agencies Need to Show Value
Description:As more brand are considering implementing their own programmatic platforms, media agencies need to more clearly present their value, advises Dee Salomon, Chief Marketing Officer of MediaLink, the influential media consulting firm. In this segment from the recent Beet executive retreat, she says that MediaLink is working with brands in evaluating programmatic solutions.
She is interviewed on stage by Ashley J. Swartz, CEO of Furious Minds. (6:02)