AOL's Adap.Tv Readies "True Household Addressability" for TV Advertisers
Description:Today, Adap.tv, the video advertising technology unit of AOL, announced the introduction a product to power linear television ad buying. The company is debuting the technology with a deep integration with IPG's Magna Global unit. The platform will deliver specific audience groups to advertisers.
Later this year, Adapt.tv will introduce a product that will allow advertisers to to target specific homes in what Adap.tv's Dan Ackerman calls "true household addressability."(6:34)