AOL Video's Ran Harnevo on Scaling Through Syndication
Description:While many big video portals and sites are keen on building traffic to their sites, Aol is putting considerable effort around the syndication of content, this strategy is being driven by last year's acquisition of 5Min .Its all about scale and taking advantage of the demand for video content far beyond a publisher's site, says Ran Harnevo, CEO of 5Min now heads video at AOL, "We understand scale."According to comScore, Aol has risen, over the past 12 months, from number ten to number seven.(2:50)