AOL.com Video - Analyst Alan Wolk on the Slow Adoption of Innovation in the TV Industry

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Analyst Alan Wolk on the Slow Adoption of Innovation in the TV Industry

Description:Today, with the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever. However, while networks are beginning to experiment with these tools they have been slow to adopt. KIT Digital’s Global Lead Analyst, Alan Wolk, spoke with us about why this is in an interview at the Beet.TV executive retreat earlier this month. Wolk says, "The TV industry is not hurting—it’s actually the opposite. (5:54)

Source: BeetTV

Tags: beet.tv , BeetTV , how second screen ads work , multi screen advertising