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American Express Pioneers "T-Commerce" With Smart TV Apps For LG and Samsung

Description:The ambitious interactive television initiative launched last month by American Express is demonstrating the value of the Smart TV in driving "t-commerce," or television commerce, says Larry Samuels, Senior Partner & Director, Advanced TV at GroupM, the media unit of WPP. On behalf client American Express, GroupM created a Smart TV app for Samsung and LG devices. He explains how Smart TV apps can both facilitate commerce and serve as an advertising platform. (2:45)

Source: BeetTV

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