AOL.com Video - Advertisers Harnessing Digital Data for Smart TVs

VIDEO:Tech

Advertisers Harnessing Digital Data for Smart TVs

Description:The Consumer Electronics Show has morphed into more of an advertiser's show in recent years and that's helpful as technology shops aim to harness digital data to deliver the right message at the right time to the right consumers, says Jeff Siegel, Senior VP, Global Media Sales at Rovi Corporation in an interview with Beet.TV's Ashley Swartz at CES. (5:07)

Source: BeetTV

Tags: Advertisers Harnessing Digital TV Data , advertisement across all devices , beet.tv , BeetTV