AOL.com Video - Addressablity Maximizes Video Inventory

VIDEO:Tech

Addressablity Maximizes Video Inventory

Description:Given the constraints in the supply of video inventory, technology firms are looking for ways to help publishers optimize campaigns across screens, says John Rogers, Senior VP and Publisher Development at Videology-owned Collider, during an interview with Beet.TV at the IAB Leadership Meeting. One way to do through is through addressability, he tell us. (3:34)

Source: BeetTV

Tags: advertising distribution models , beet.tv , BeetTV , creating more advertising views