Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics
Description:The online video business has made great strides towards using common metrics of GRPs, but don't expect everyone to follow just yet, says Nancy Hill, CEO of the 4As, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. Even so, deals like the one recently struck between AOL and Nielsen can help brands and agencies better compare apples to apples, she says.(7:26)