AOL.com Video - Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics

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Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics

Description:The online video business has made great strides towards using common metrics of GRPs, but don't expect everyone to follow just yet, says Nancy Hill, CEO of the 4As, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. Even so, deals like the one recently struck between AOL and Nielsen can help brands and agencies better compare apples to apples, she says. (7:26)

Source: BeetTV

Tags: Ad Industry Chief Nancy Hill on TV Ad Insertion , 4a representation , advertising ads representetive , aol ad insertion