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Ad Age's Michael Learmonth on Digital Media in 2009

Description:Most media companies will do deals with YouTube in 2009, ending what has been a confrontational relationship for many, expects Michael Learmonth, staff reporter at Advertising Age and veteran reporter of digital media, having worked for the Industry Standard, Reuters and Variety. Michael recently blogged for the Silicon Alley Insider. Michael thinks that the ownership of exclusive, unique content is key to monetization, not aggregation or syndication schemes. (4:59)

Source: BeetTV

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