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Science & Tech
August 12, 2014
Want Fries With That Burger? By 2020, You'll Reply 'No to Both'
May 15, 2013
J.C. Penney's New Logo: Will Its Fourth in Four Years Be the Charm?
March 26, 2013
King.com becomes King, unveils Papa Pear Saga and Farm Heroes Saga
December 30, 2011
How Sears Can Save Itself: Buy (and Sell) American
September 12, 2011
The Story of a Camel Cape: J.C. Penney Aims for Fashion Leader Status
April 28, 2011
Casual Collective is now Kixeye, CEO says most Facebook games 'suck'
February 27, 2011
Is Penney Wise? The Retailer Is the Latest to Risk Rebranding
September 20, 2010
High-fructose corn syrup could get a new, less maligned name
May 06, 2010
Gatorade's Rebranding: So Confusing It Requires an Ad to Explain It
March 23, 2009
What's in a name? In AIG's case, a lot of misery
January 09, 2009
The Sharper Image emerges from the ashes as a "virtual brand"
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