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Improving Online Video Marketing
Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, ...
September 02, 2012
Crane.TV CEO on Monetizing Online Video Th...
Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
January 28, 2013
Gannett's Payne: Online Video Is Slow to T...
Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewers...
April 05, 2013
Brightcove's Lai: Online Video Will Become...
Internet video today is a "pull" paradigm. But imagine an online video industry that merges effortlessly with the model established by linear TV. That...
December 12, 2013
Coming Disruptions in Online Video
"The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption," says Joy Marcus, Part...
April 04, 2013
Study: Online Video Buy Boosts TV Reach by...
A combined online video TV ad campaign boosted reach by 14% and frequency by 18% while reducing the overall cost of impressions, online video ad netwo...
January 25, 2012
Demand Still Strong for Online Video
Despite uncertainty in the overall economy, publishers such as CBS and Hulu both say that demand remains strong for online video ads and inventory. "T...
September 07, 2011
Alibaba Branches Out to Online Video
Alibaba Group is making a $1.22 billion bet on China's booming online video market. The WSJ's Paul Mozur tells Deborah Kan why Alibaba founder Jack Ma...
April 29, 2014
James Kiernan About Reach and GRP as Vital...
Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, said ZenithOptimedia's seni...
November 19, 2011
Media Buyers Crave Online Video GRP
A common GRP for TV and online video could be a boon to online video, said Dave Campanelli, SVP and director of National Broadcast at Horizon Media, w...
September 13, 2011
ComScore: Brightroll Tops Online Video Ad ...
Brightroll, the big San Francisco-based online video ad network and exchange has topped the latest comScore rankings for online video ad properties am...
April 20, 2012
NFL Plans New Online Video App
The National Football League on Thursday unveiled plans for a new online video app that will tailor programming according to each user's interests. Th...
January 30, 2014
Blake Shelton and Miranda Lambert Reject $1M...
Rita Ora and Iggy Azalea Get Fans Excited in...
Barbershop Murder May Be Connected To...
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