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Online Video Exploding Globally and Starco...
AUSTIN - Online video is showing dramatic growth. It is by far the fastest growing ad medium. In its closely watched Advertising Expenditure Forecas...
March 30, 2015
Blaise Zerega: 'What's the Ideal Length fo...
Blaise Zerega discusses the ideal online video length for engaging audiences.
September 17, 2014
Improving Online Video Marketing
Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, ...
September 02, 2012
StumbleUpon’s 5by Relaunches As An App For...
5by, the video recommendation startup that became StumbleUpon’s first acquisition last fall, is relaunching its mobile apps for iOS and Android today ...
October 23, 2014
Netflix Resists Suggestions of Online Vide...
Some Cancon advocates say online video services should be regulated to force them to pay into funding for Canadian TV production. But Netflix is telli...
September 19, 2014
Crane.TV CEO on Monetizing Online Video Th...
Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
January 28, 2013
TV, Online Video Collision Accelerating: B...
TV and online video are colliding - and the result will benefit both sides, according to an exec at the epicenter.
September 16, 2014
Data-Driven Advertising & Targeting Spur O...
COLOGNE, Germany -- Data and addressability are two trends that are driving increased spending in online video, but also are posing challenges for the...
September 19, 2014
Gannett's Payne: Online Video Is Slow to T...
Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewers...
April 05, 2013
Study: Online Video Buy Boosts TV Reach by...
A combined online video TV ad campaign boosted reach by 14% and frequency by 18% while reducing the overall cost of impressions, online video ad netwo...
January 25, 2012
Demand Still Strong for Online Video
Despite uncertainty in the overall economy, publishers such as CBS and Hulu both say that demand remains strong for online video ads and inventory. "T...
September 07, 2011
James Kiernan About Reach and GRP as Vital...
Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, said ZenithOptimedia's seni...
November 19, 2011
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