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  • Jonah Berger: 'Contagious Content Is Not L...(01:56)
  • Wharton marketer professor and “Contagious” author Jonah Berger studies the science behind what makes content viral. Here, Berger outlines a few insig...
  • Date: March 09, 2014
  • Source: HuffPost Live Highlights
  • Contagious: Why Things Catch On by Jonah B...(03:21)
  • Learn more abot Jonah Berger and his novel on why certain products and ideas go viral. Wharton professor Jonah Berger explains the elements discussed ...
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content Using Triggers(02:13)
  • Why do certain products and ideas go viral? Wharton professor Jonah Berger explains what makes some products or ideas contagious. (Principle #2)
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content Using Social C...(03:11)
  • Wharton Business School professor Jonah Berger discusses the principles of creating contagious content in his new book: "Contagious: Why Things Catch ...
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content Using the Publ...(03:23)
  • Why do certain products go viral? Wharton professor Jonah Berger explains the elements that make ideas contagious. (Principle #4)
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content with Practical...(03:10)
  • Why do certain products and ideas go viral? Wharton professor Jonah Berger explains which elements make ideas contagious. (Principle #5)
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content with Stories(02:25)
  • Why do certain products and ideas go viral? Wharton professor Jonah Berger explains the elements that make products or ideas contagious. (Principle #6...
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Doesn't This Just Make You So Mad? (Now Go...(03:45)
  • It was the story people couldn't stop sharing. Nina Davuluri's victory at the 2014 Miss America contest set off an explosion of racist tweets, which n...
  • Date: September 19, 2013
  • Source: HuffPost Live Highlights
  • 'Liking' What You Hate On Social Media(09:47)
  • 'Liking' something on social media apparently doesn't mean actually 'liking'. Josh sits down with HuffPost's Tech Editor Bianca Bosker to discuss this...
  • Date: September 19, 2013
  • Source: HP Live Segments
  • Glen Berger: What Are You Reading?(00:31)
  • Glen Berger on reading a classic by Mark Helprin, plus finally getting around to some Stephen Jay Gould.
  • Date: October 20, 2013
  • Source: Simon&Schuster
  • Glen Berger Tells The Back Story of Spider...(03:22)
  • Glen Berger, author of Song of Spider-Man and co-writer of the most controversial musical on Broadway, reveals how it all came together (and fell apar...
  • Date: October 06, 2013
  • Source: Simon&Schuster

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