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More Than One-Third of XBox Users Engage W...
Interactive ads on the XBox gaming system are delivering a 37% engagement rate, according to data released this week by Microsoft.
January 11, 2013
Innovid's Powers Interactive Ads For Crack...
Innovid, a New York-based provider of interactive video ad technology, recently launched a program with with Sony Crackle to serve ads across multipl...
May 12, 2013
Interactive Ads Let You Order Pizza From H...
If you think it can't get any easier to order a pizza, think again.
May 01, 2014
Interactive Ads on AT&T U-Verse Driving Le...
Interactive ads for Lincoln on AT&T U-Verse are engaging visitors up to 15 minutes and driving 'tens of thousands' of leads, says Christopher Montefer...
September 10, 2011
Innovid Opens To Partners & Rivals For Mor...
Innovid has, for the last couple of years, developed its iRoll format - pre-roll video ads that let viewers click and engage with content more than si...
April 25, 2014
Interactive Ad Uses Camera Flash to Show W...
A unique ad design features a child who has survived retinoblastoma, an aggressive eye cancer. People passing by are asked to snap a photo of the pos...
December 09, 2014
Innovid Expands Interactive Ad Toolbox For...
Innovid, the New York-based interactive video ad firm that has set the standard for interactive pre-roll with their iRoll product, has recently expand...
April 16, 2012
IPGs Mobile Agency Keen on Interactive Mob...
The biggest opportunity in mobile video advertising lies in interactive ad formats that help drive purchases, says Angela Steele, CEO at IPG-owned An...
June 20, 2013
Innovid Sees Five Times Growth in Interact...
Interactive features in digital video ads should grow tremendously in the next year, based on the expontential rise in ad campaigns using them over th...
December 21, 2012
Creatives Want To Make Truly Interactive A...
Video publishers are increasing the frequency and length of pre-roll ads that have become the medium's de facto monetisation method. But some in adver...
July 22, 2013
BrightLine Funded, Activates Interactive T...
Advertisers are coming to realize that simply shovelling 30-second linear TV ad spots to connected TV platforms isn't going to work - something that h...
June 24, 2014
Interactive Video Ads Command High Pricing
Engagement with interactive online video ads can be tremendously high if targeted to the right consumer, said panelists during the Beet.TV online vide...
December 12, 2011
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