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CIO Network: The Age of the Customer
George F. Colony, CEO of Forrester Research says that 2015 is the year of the 'mobile moment' and that business must interact with their customers on ...
February 03, 2015
Americans to Spend $89 Billion Online This...
Online sales in the U.S. are expected to hit another record this holiday season, but, according to one researcher, spending growth will be slower than...
November 03, 2014
Facebook May Not Have A Teen Problem After...
Facebook has been plagued by concerns about its popularity among teens, but a new report suggests there's nothing to worry about. Forrester Research s...
June 24, 2014
Ways To Use Instagram To Promote ECommerce
Facebook ’s declining reach has set off a mad scramble of brands seeking the next social goldmine. Many brands are rushing into Instagram, staking the...
May 23, 2014
Forrester Report on Digital Video: Audienc...
The evolution of effective audience measurement is the top priority for most in the digital video industry, according to a commissioned report by Forr...
February 14, 2014
Apple May Soon Have A New Way To Help You ...
The Wall Street Journal has learned, Apple is reportedly developing its own wireless payment service for mobile devices, eyeing a piece of a growing b...
January 27, 2014
China Mobile to Offer iPhone to Customers
After six months of negotiations, Apple and China Mobile have reached a deal to offer the iPhone to China Mobile's customers. WSJ's Juro Osawa speaks ...
December 23, 2013
The Days of the DVR Are Numbered
It is time for the DVR to go, says Jim Nail, Principal Analyst at Forrester Research in this interview with Ashley J. Swartz for Beet.TV. "Killing off...
November 10, 2013
Magna Global Sees 40% Rise in Programmatic...
Joanna O'Connell, Principal Analyst, Forrester Research, and Neeraj Kochhar, Managing Director, Programmatic, Magna Global (IPG) spoke about the rise...
September 27, 2013
Real Time Bidding Story Is Evolving Into R...
VIEQUES, Puerto Rico — The traditional way of thinking about online advertising exchanges is evolving, says Joanna O’Connell, Principle Analyst at For...
February 08, 2013
Forrester's Charlene Li Talks About UGC Us...
Forrester Research's Charlene Li talks about some of the ways that advertisers and marketers are incorporating the user generated content phenomenon i...
February 13, 2011
Forrester's Charlene Li on Google vs. YouT...
We dropped by the Forrester Research offices in Silicon Valley recently and spent time with Charlene Li, one of the industry's most influential and as...
February 13, 2011
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