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  • Risk of Rebranding - Microsoft Rolls Out ...(05:18)
  • Microsoft introduced it's new logo to the world yesterday. Tons of companies have rebranded over the years, sometimes it works sometimes it doesn't. A...
  • Date: August 25, 2012
  • Source: HuffPost Live Highlights
  • BlackBerry Launch in NYC Brings New Brand ...(00:58)
  • Canada's smartphone pioneer will have a new BlackBerry in Canadian stores next Tuesday. It could be the start of a new chapter for a rebranded company...
  • Date: January 30, 2013
  • Source: Canadian Press
  • BlackBerry Launch in NYC Brings New Brand ...(00:58)
  • Canada's smartphone pioneer will have a new BlackBerry in Canadian stores next Tuesday. It could be the start of a new chapter for a rebranded company...
  • Date: January 30, 2013
  • Source: Canadian Press
  • Phil McKenzie on Rebranding Lessons That F...(02:17)
  • In Chapter 12 of 18 in his 2013 Capture Your Flag interview, entrepreneur Phil McKenzie answers "What Steps Have You Taken to Build Your Company Brand...
  • Date: May 12, 2013
  • Source: Capture Your Flag
  • How a Rebranding Project Refines Small Bus...(02:52)
  • In Chapter 9 of 16 in her 2011 Capture Your Flag interview, The Grace List founder and entrepreneur Hattie Elliot details how a rebranding project hel...
  • Date: August 18, 2011
  • Source: Capture Your Flag
  • What Was Malaysia Airlines Thinking With B...(02:20)
  • The airline that gained worldwide infamy this year planned an ill-named competition for free plane tickets and iPads "My Ultimate Bucket List."
  • Date: September 03, 2014
  • Source: Newsy
  • Ralph Lauren Bets on High Luxury(02:47)
  • Although it has sold luxury goods for a long time, Ralph Lauren is aiming to become known for its $20,000 bags and $10,000 watches. WSJ's Ray Smith di...
  • Date: August 13, 2014
  • Source: WSJLive
  • Malaysia Airlines Considers Rebranding, Bu...(01:51)
  • Malaysia Airlines says it might consider a new name and brand, but recovering from two of the worst disasters of the year could make the moves moot.
  • Date: July 29, 2014
  • Source: Newsy
  • Tori Spelling Is Ditching Dean McDermott ...(01:05)
  • Cheating won't make her ditch her husband, but the advancement of her career will! Tori Spelling reportedly wants to rebrand herself without Dean McD...
  • Date: July 07, 2014
  • Source: Hollyscoop
  • JDate Rebrands for Kids Today(01:00)
  • New ads for JDate are targeting young people whether they're looking for love, or their parents think they should be. Mara Montalbano (@maramontalbano...
  • Date: July 17, 2014
  • Source: Buzz60
  • Fox News Copies Bioshock Infinite Logo(01:42)
  • In a case of actual irony, Fox News uses the logo for BioShock Infinite, which portrays conservativism and isolationism as big negatives, to promote a...
  • Date: July 06, 2014
  • Source: Gamespot
  • Zeebox Users Up After Beamly Rebrand(04:51)
  • One of the social TV space's most talked-about apps has apparently succeeded in driving up its user base after recently renaming and rebranding.
  • Date: June 15, 2014
  • Source: BeetTV

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