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1 - 12 out of7370 results
  • Asius' Stephen Ambrose on His Company's Br...(02:37)
  • See what Stephen Ambrose, Asius Technologies' founder, has to say about the choice of Asius as the inflatable earbud and performance hearing aid compa...
  • Date: July 28, 2013
  • Source: WSJLive
  • Snap's Co Founders on Their Company's Bran...(03:52)
  • Snaps! recently went through a name change, ditching one they decided wasn't working and adopting a new name, tagline and logo. Now they tackle the ta...
  • Date: July 30, 2013
  • Source: WSJLive
  • Chute's Founders on the Company's Brand an...(04:01)
  • This week we're asking the #WSJSOTY startups to mull alternatives to their names, logos and taglines. At Chute, the co-founders look at a couple of op...
  • Date: July 28, 2013
  • Source: WSJLive
  • The Story of Radiate Athletics' Company Br...(04:17)
  • Radiate Athletics makes shirts that change colors depending on the wearer's exertion level. See what Radiate Athletics' co-founders have to say about ...
  • Date: July 30, 2013
  • Source: WSJLive
  • Diageo CEO on How We Drink(02:12)
  • Everyone's going retro, says Ivan Menezes, CEO of Diageo. The company's brands include Ciroc, Tanqueray, Baileys and Crown Royal.
  • Date: June 03, 2014
  • Source: WSJLive
  • Kenai Sports CEO Phil Tepfer on His Compan...(03:31)
  • Phil Tepfer, CEO of Kenai Sports, explains why he named his company, which produces sportswear out of recycled garbage, after a little-known borough i...
  • Date: July 30, 2013
  • Source: WSJLive
  • Phil McKenzie on Rebranding Lessons That F...(02:17)
  • In Chapter 12 of 18 in his 2013 Capture Your Flag interview, entrepreneur Phil McKenzie answers "What Steps Have You Taken to Build Your Company Brand...
  • Date: May 12, 2013
  • Source: Capture Your Flag
  • How to Define a Brand(10:03)
  • How to define a brand? Understand the basic priciples of why companies build brands.
  • Date: March 18, 2010
  • Source: Oxfordlearninglab
  • MyCityWay Founders on the Company's Name(03:16)
  • The startup's co-founders explain and defend their choice of name, tagline and logo - did they make the right choices? This week, we've asked the 24 s...
  • Date: July 30, 2013
  • Source: WSJLive
  • Finding a Memorable Name For Web Safety Fi...(03:10)
  • Internet security is a hot area right now: it's also a competitive industry. Watch as the co-founders of Light Point Security explain how they went ab...
  • Date: July 30, 2013
  • Source: WSJLive
  • Mark Ecko's Unlabel: Selling You Without S...(02:37)
  • Mark Ecko, founder of the billion-dollar fashion and media empire Ecko Unltd, is stepping out from behind the rhino to reveal a visionary formula for ...
  • Date: September 12, 2013
  • Source: Simon&Schuster
  • PlanetReuse CEO Nathan Benjamin Rethinks C...(03:38)
  • For their first task, we asked the #WSJSOTY startups to come up with new names, taglines and logos. It came at a good time for PlanetReuse Marketplace...
  • Date: July 30, 2013
  • Source: WSJLive

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