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  • Publishers Demand Industry Standards in Pr...(04:41)
  • While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies n...
  • Date: June 21, 2013
  • Source: BeetTV
  • Brand Measurement Is Key Focus of Magna Pr...(02:18)
  • CANNES - While the move to automated platforms for buying and selling advertising inventory is steadily growing, the industry needs to find a more ef...
  • Date: June 30, 2013
  • Source: BeetTV
  • Nielsen New Israel-Based Venture Fund Back...(06:24)
  • Launched 18 months ago in Israel, Nielsen Innovate, an early-stage fund and incubator with a focus on adtech and media, has made eleven investments. ...
  • Date: May 29, 2015
  • Source: BeetTV
  • Programmatic Video Is Targeting Voters in ...(03:39)
  • With local television advertising inventory maxed out in the current election cycle, hundreds of campaigns around the country are using programmatic v...
  • Date: November 02, 2014
  • Source: BeetTV
  • Clypd Sees Big Upside in Automating the TV...(03:35)
  • NAPA, CA - Clypd, the Boston-based start-up, that has raised $13 million in funding, is focused on the sales automation of advertising inventory of br...
  • Date: November 04, 2014
  • Source: BeetTV
  • Ad Buyers Want Linear TV Sales to Go Progr...(09:40)
  • IPG's insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ah...
  • Date: April 15, 2014
  • Source: BeetTV
  • Rentrak Sees TV's 'Long Tail' As Key To Li...(06:18)
  • For David Algranti, it's all or nothing. "For programmatic to scale to the levels we expect it to (in TV), it's going to need to avail itself of all t...
  • Date: April 08, 2014
  • Source: BeetTV
  • Chris Dale on YouTube's Click to Buy Adver...(02:51)
  • As it continues to mine new advertising models, YouTube said VISA has currently bought out the new click to buy ad option on YouTube.The ad format is ...
  • Date: January 31, 2011
  • Source: BeetTV
  • The Next Opportunity For Programmatic Is T...(02:37)
  • CANNES - The automated buying and selling of advertising inventory is quickly growing and will soon involve linear television ad sales, say Jay Sears,...
  • Date: June 30, 2013
  • Source: BeetTV
  • Collider Media: Making Ad Inventory More V...(04:02)
  • Collider Media is working to make online video advertising inventory more valuable by including third-party data. At the Smart TV and Multi-screen Adv...
  • Date: December 03, 2012
  • Source: BeetTV
  • Programmatic 'Is Not A CPM Crunch': Digita...(02:37)
  • The collection of new-wave automated ad targeting and trading techniques known as "programmatic" may have initially been seen as helping advertisers d...
  • Date: November 24, 2014
  • Source: BeetTV