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buying advertising inventory|12|1
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Publishers Demand Industry Standards in Pr...
While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies n...
June 21, 2013
Brand Measurement Is Key Focus of Magna Pr...
CANNES - While the move to automated platforms for buying and selling advertising inventory is steadily growing, the industry needs to find a more ef...
June 30, 2013
The Next Opportunity For Programmatic Is T...
CANNES - The automated buying and selling of advertising inventory is quickly growing and will soon involve linear television ad sales, say Jay Sears,...
June 30, 2013
Chris Dale on YouTube's Click to Buy Adver...
As it continues to mine new advertising models, YouTube said VISA has currently bought out the new click to buy ad option on YouTube.The ad format is ...
January 31, 2011
Collider Media: Making Ad Inventory More V...
Collider Media is working to make online video advertising inventory more valuable by including third-party data. At the Smart TV and Multi-screen Adv...
December 03, 2012
Simulmedia Aims to Disrupt the Television ...
Culling information from millions of cable set-top boxes, Simulmedia aims to give broadcasters, cable operators and others the tools to effectively ma...
May 24, 2011
Video Ad Sales Booming on Exchanges, TubeM...
TubeMogul, a media buying platform company for online video advertising, has found a dramatic, industry-wide increase in pre-roll advertising inventor...
November 30, 2011
Yahoo's Patrick Houston on Online Video
Patrick Houston, General Manager of Yahoo! Tech, explains that the demand for online advertising inventory on web sites is driving the creation of onl...
November 29, 2010
Videology Reboots to Offer Comined Program...
The world of advertising buying is becoming a binary distinction between classical media buys and the booming world of programmatic, real-time bidding...
July 13, 2013
Twitter Buys MoPub in Mobile Push
Twitter makes another push towards mobile advertising, buying digital ad exchange MoPub for a reported $350 million in stock.
September 10, 2013
Horizon Media Manages Online Video Pricing...
Horizon Media, the largest independent media buying agency, is working with the Adap.tv to manage online video ad inventory around current and future ...
June 05, 2011
Brett Wilson: Audience Guarantees for Pro...
NAPA, CA - One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees...
October 17, 2013
Billboard Battle: American Athiests Vs. NY...
Firefighters Donate To Family Who Lost...
Neighbors on Edge After Mysterious Murder
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