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Publishers Demand Industry Standards in Pr...
While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies n...
June 21, 2013
Brand Measurement Is Key Focus of Magna Pr...
CANNES - While the move to automated platforms for buying and selling advertising inventory is steadily growing, the industry needs to find a more ef...
June 30, 2013
Programmatic Video Is Targeting Voters in ...
With local television advertising inventory maxed out in the current election cycle, hundreds of campaigns around the country are using programmatic v...
November 02, 2014
Clypd Sees Big Upside in Automating the TV...
NAPA, CA - Clypd, the Boston-based start-up, that has raised $13 million in funding, is focused on the sales automation of advertising inventory of br...
November 04, 2014
Ad Buyers Want Linear TV Sales to Go Progr...
IPG's insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ah...
April 15, 2014
Rentrak Sees TV's 'Long Tail' As Key To Li...
For David Algranti, it's all or nothing. "For programmatic to scale to the levels we expect it to (in TV), it's going to need to avail itself of all t...
April 08, 2014
The Next Opportunity For Programmatic Is T...
CANNES - The automated buying and selling of advertising inventory is quickly growing and will soon involve linear television ad sales, say Jay Sears,...
June 30, 2013
Collider Media: Making Ad Inventory More V...
Collider Media is working to make online video advertising inventory more valuable by including third-party data. At the Smart TV and Multi-screen Adv...
December 03, 2012
Programmatic 'Is Not A CPM Crunch': Digita...
The collection of new-wave automated ad targeting and trading techniques known as "programmatic" may have initially been seen as helping advertisers d...
November 24, 2014
Video Ad Sales Booming on Exchanges, TubeM...
TubeMogul, a media buying platform company for online video advertising, has found a dramatic, industry-wide increase in pre-roll advertising inventor...
November 30, 2011
Ditching Open Exchanges Is Right for Adver...
WPP's GroupM recently declared it would no longer buy advertising spaces from open trading exchanges from next year. The global boss of GroupM's data-...
June 20, 2014
TubeMogul's PTV Brings Programmatic To TV
Online video ad technology vendors are scrambling to get a slice of the much larger, main TV screen ad market by extending their digital buying capabi...
December 05, 2014
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