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  • Publishers Demand Industry Standards in Pr...(04:41)
  • While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies n...
  • Date: June 21, 2013
  • Source: BeetTV
  • Brand Measurement Is Key Focus of Magna Pr...(02:18)
  • CANNES - While the move to automated platforms for buying and selling advertising inventory is steadily growing, the industry needs to find a more ef...
  • Date: June 30, 2013
  • Source: BeetTV
  • Programmatic Video Is Targeting Voters in ...(03:39)
  • With local television advertising inventory maxed out in the current election cycle, hundreds of campaigns around the country are using programmatic v...
  • Date: November 02, 2014
  • Source: BeetTV
  • Clypd Sees Big Upside in Automating the TV...(03:35)
  • NAPA, CA - Clypd, the Boston-based start-up, that has raised $13 million in funding, is focused on the sales automation of advertising inventory of br...
  • Date: November 04, 2014
  • Source: BeetTV
  • Ad Buyers Want Linear TV Sales to Go Progr...(09:40)
  • IPG's insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ah...
  • Date: April 15, 2014
  • Source: BeetTV
  • Rentrak Sees TV's 'Long Tail' As Key To Li...(06:18)
  • For David Algranti, it's all or nothing. "For programmatic to scale to the levels we expect it to (in TV), it's going to need to avail itself of all t...
  • Date: April 08, 2014
  • Source: BeetTV
  • The Next Opportunity For Programmatic Is T...(02:37)
  • CANNES - The automated buying and selling of advertising inventory is quickly growing and will soon involve linear television ad sales, say Jay Sears,...
  • Date: June 30, 2013
  • Source: BeetTV
  • Collider Media: Making Ad Inventory More V...(04:02)
  • Collider Media is working to make online video advertising inventory more valuable by including third-party data. At the Smart TV and Multi-screen Adv...
  • Date: December 03, 2012
  • Source: BeetTV
  • Programmatic 'Is Not A CPM Crunch': Digita...(02:37)
  • The collection of new-wave automated ad targeting and trading techniques known as "programmatic" may have initially been seen as helping advertisers d...
  • Date: November 24, 2014
  • Source: BeetTV
  • Video Ad Sales Booming on Exchanges, TubeM...(05:10)
  • TubeMogul, a media buying platform company for online video advertising, has found a dramatic, industry-wide increase in pre-roll advertising inventor...
  • Date: November 30, 2011
  • Source: BeetTV
  • Ditching Open Exchanges Is Right for Adver...(02:53)
  • WPP's GroupM recently declared it would no longer buy advertising spaces from open trading exchanges from next year. The global boss of GroupM's data-...
  • Date: June 20, 2014
  • Source: BeetTV
  • TubeMogul's PTV Brings Programmatic To TV(03:41)
  • Online video ad technology vendors are scrambling to get a slice of the much larger, main TV screen ad market by extending their digital buying capabi...
  • Date: December 05, 2014
  • Source: BeetTV

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