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  • BrightRoll's COO Falck: Nielsen Is Bringin...(04:08)
  • While consumption in mobile video has been explosive, advertising has lagged due in large part to a lack of adequate user analytics. That will chang...
  • Date: May 04, 2015
  • Source: BeetTV
  • Yahoo! May Buy Video Ad Service BrightRoll...(01:06)
  • Yahoo! is reportedly in talks to buy cross-platform digital video advertising service BrightRoll for a price in the range of $700 million to $725 mill...
  • Date: October 21, 2014
  • Source: The Street
  • Yahoo's Meeting Programmatic Demand from A...(02:36)
  • While advertisers and their agencies are looking for quality programming, they want to buy audiences in a flexible scenario, targeting audiences, powe...
  • Date: May 01, 2015
  • Source: BeetTV
  • Programmatic Video Goes Center Stage at Ne...(03:15)
  • At last night's Yahoo NewFront event at Lincoln Center, interest in programmatic video advertising and the opportunity to buy highly targeted audience...
  • Date: April 28, 2015
  • Source: BeetTV
  • Yahoo's Big Data Is Now "Lit Up" on Bright...(01:36)
  • LAS VEGAS - Following its acquisition by Yahoo late last year, programmatic video adtech company Brightroll is now using data from Yahoo's one billio...
  • Date: April 24, 2015
  • Source: BeetTV
  • Yahoo Expands Programmatic Video Ad Offeri...(03:53)
  • Yahoo's acquisition late last year of programmatic video adtech company Brightroll means that the giant publisher will use data and analytics to targe...
  • Date: April 19, 2015
  • Source: BeetTV
  • BrightRoll's Mosher: 'Ad Tech Consolidatio...(11:31)
  • Ad-tech M&A is in full-swing. Whilst the industry lumascape looks complex today, large internet operators are snapping up some of the bigger ad tech p...
  • Date: March 02, 2015
  • Source: BeetTV
  • BrightRoll's Mosher: Yahoo To Change the M...(08:06)
  • Mobile is one of the key areas of focus for video ad tech firm BrightRoll in 2015, and the company reckons its recent acquisition by Yahoo, for $640mn...
  • Date: February 02, 2015
  • Source: BeetTV
  • Yahoo Buys Digital Ad Service BrightRoll f...(00:46)
  • Yahoo is buying digital video advertising service BrightRoll for $640 million in an effort to boost its revenue after years of little or no growth. Th...
  • Date: November 12, 2014
  • Source: The Street
  • Goldman Names New Partners, and More(01:52)
  • What’s News: Goldman Sachs names 78 new partners. Rosetta’s probe successfully lands on comet. Yahoo buys video-ad platform BrightRoll for about $640 ...
  • Date: November 12, 2014
  • Source: WSJ Video
  • Consumption Is Powering the Mobile Video ...(04:32)
  • Video viewing by a new generation, who see their phones and tablets as their "TV," is driving a transformation of video consumption. Advertising wil...
  • Date: October 09, 2014
  • Source: BeetTV
  • Brightroll and Nielsen Study Ties Mobile V...(02:38)
  • A Nielsen study of mobile video advertising effectiveness, commissioned by video adtech provider Brightroll, finds that cross-screen TV ad buying whic...
  • Date: October 04, 2014
  • Source: BeetTV