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1 - 12 out of27 results
  • BrightRoll's Mitchell: 'Unlocking European...(05:07)
  • Switching on 'programmatic' control of ad trading in video won't be as straightforward as it has been in static display advertising, says one European...
  • Date: September 12, 2014
  • Source: BeetTV
  • 2014 Is 'The Year Of Private Marketplaces'...(03:15)
  • The next stage in the adoption of automated ad-trading tools, private marketplaces are helping so-called "programmatic" practices flourish, says an e...
  • Date: August 26, 2014
  • Source: BeetTV
  • BrightRoll Eager For Slice Of Linear TV Ad...(01:49)
  • After signing a deal with Clypd this summer allowing it to buy ad inventory for its clients from TV providers like Cox and DISH, video ad tech vendor ...
  • Date: August 18, 2014
  • Source: BeetTV
  • Video Ad Fraud Could Be Eradicated This Ye...(02:56)
  • It seems like it was only a few months ago that the topic of video ad fraud cast a long shadow on the digital advertising sector. Now everyone is runn...
  • Date: June 19, 2014
  • Source: BeetTV
  • Brightroll CEO's Three Essentials for Vide...(30:16)
  • The concept of "viewability" has gained prominence lately, as advertisers - alarmed by news that many video ad impressions are not really viewed by hu...
  • Date: May 14, 2014
  • Source: BeetTV
  • IAB's Rothenberg: Creativity Is "Flourish...(03:56)
  • While many in the media world think that creativity in advertising has taken a back seat to the emergence of technology, Randall Rothenberg, CEO of t...
  • Date: September 27, 2013
  • Source: BeetTV
  • Viewability Measurement Must Be Independen...(03:12)
  • The realization that as many as 40% of video ad views may be faked by publishers has given rise to systems measuring true "viewability" for advertiser...
  • Date: May 01, 2014
  • Source: BeetTV
  • BrightRoll Focused on Viewability Measurem...(01:37)
  • The mobile video business now comprises about 30% of BrightRoll inventory and is on pace to hit 50% in the near future, more evidence of the fast grow...
  • Date: April 28, 2014
  • Source: BeetTV
  • Viewability Is Finally Here And Now: Brigh...(02:53)
  • It may have taken some time, but now ad tech platform operators can sell advertisers on identifying the proportion of their ads actually viewed by hum...
  • Date: April 28, 2014
  • Source: BeetTV
  • VivaKi Leans on Fraud Prevention Tools & M...(04:31)
  • As the programmatic marketplace continues to expand, media buyers need to make sure they have tools in place to battle fraud, says Cheryl Stump, Direc...
  • Date: April 28, 2014
  • Source: BeetTV
  • BrightRoll "Bakes-in" Viewability Authenti...(02:41)
  • The percentage of non-viewable digital ads has reached nearly 50 percent in the United States, says Jonah Goodhart, CEO of New York-based Moat, in t...
  • Date: April 25, 2014
  • Source: BeetTV

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