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  • GM Strengthens Its European Brand Strategy(01:36)
  • Beginning in 2016, GM will compete in Europe’s volume markets under its respected Opel and Vauxhall brands. The company’s Chevrolet brand will no long...
  • Date: December 05, 2013
  • Source: AutoMotoTV
  • Snap's Co Founders on Their Company's Bran...(03:52)
  • Snaps! recently went through a name change, ditching one they decided wasn't working and adopting a new name, tagline and logo. Now they tackle the ta...
  • Date: July 30, 2013
  • Source: WSJLive
  • Why Events Matter to Brand Marketing Strat...(08:17)
  • In Chapter 12 of 12, media and publishing entrepreneur Phil McKenzie walks through why events, when done well, can be transformative brand marketing t...
  • Date: February 20, 2011
  • Source: Capture Your Flag
  • Vodka Boycott: Branding Backfire?(01:57)
  • The recent call to boycott Russian vodka over the country's homophobic actions may cause some firms to rethink their branding strategy.
  • Date: September 10, 2013
  • Source: BBC News
  • Pikmin 3 Gameplay E3 2012(03:05)
  • Pikmin 3 is the brand new strategy sequel that's coming to Wii U this year. Here's all the gameplay footage from the game that opened up Nintendo's co...
  • Date: June 06, 2012
  • Source: CVG
  • Q&A With Roel De Vries(01:21)
  • Roel De Vries talks about the brand's global marketing strategy and the Nissan 360.
  • Date: September 01, 2013
  • Source: AutoMotoTV
  • Speek's Co Founders on the Company Name an...(02:14)
  • Speek's co-founders are wedded to their monkey logo, brand name and tagline. Do you think they should have looked at alternatives as part of the task ...
  • Date: July 30, 2013
  • Source: WSJLive
  • Rebellion Photonics Chooses Its First Tagl...(03:08)
  • "You love it, or you hate it; but you don't forget it," say co-founders Allison Lami Sawyer and Robert Kester about their startup's name. What do you...
  • Date: July 30, 2013
  • Source: WSJLive
  • The Story of Radiate Athletics' Company Br...(04:17)
  • Radiate Athletics makes shirts that change colors depending on the wearer's exertion level. See what Radiate Athletics' co-founders have to say about ...
  • Date: July 30, 2013
  • Source: WSJLive
  • Trendalytics' Co Founder Karen Moon on The...(03:34)
  • Co-founder Karen Moon says 'Trendalytics' has proven popular with people the startup does business with, so they've stuck with it. See what you think ...
  • Date: July 30, 2013
  • Source: WSJLive
  • Troop ID's Brand Leaves No Man Behind(04:10)
  • Matt Thompson, co-founder and COO of Troop ID (...now ID.me), explains why he chose an all-encompasing name and an all-American logo.
  • Date: July 30, 2013
  • Source: WSJLive

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