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Outbrain Serves Content Marketers Into Edi...
Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand can be a ne...
June 25, 2013
As Web Originals Languish Branded Video Bo...
The economics around Web original video programming are not yet sustainable, says Myles Beckett, a co-creator of lonelygirl15, the pioneering "webisod...
September 23, 2011
VivaKi Launches Global Initiative for Bran...
VivaKi, the digital and media arm of the giant Publicis Groupe, has formed a division committed to creating original branded campaigns. The new unit, ...
November 10, 2010
Douglas Scott Talks on Original Branded Co...
Branded content is still a relatively new and developing advertising format, but Ogilvy & Mather was ahead of the curve: In June 2007, while many digi...
February 10, 2011
Howcast Finds Traction with Branded Conten...
Howcast, the two year-old producer and distributor of how-to short form videos, is on track to reach profitability this year, co-founder and President...
January 18, 2011
Be On Sizzle Reel
Be On is a new solution for advertisers and agencies to connect branded video content with consumers across all screens. Available globally, Be On ena...
August 14, 2013
Crane.TV CEO on Monetizing Online Video Th...
Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
January 28, 2013
How a Marketer Learns to Sell Brands Conte...
In Chapter 2 of 10, marketing innovator and digital strategist Caroline Giegerich learns to sell brands content ideas and innovation through her trans...
April 17, 2011
Capture Your Flag
Quality Must Come First in Branded Content
In the rush to distribute content widely, brands shouldn't lose sight of quality because that matters a whole lot more than quantity, says Wendy Clark...
June 19, 2013
Why Partnerships Are Essential For Branded...
Although many marketers seek the viral hits, it's not easy, says YouTube's Dana Vetter. Instead, a good strategy and possible partnerships are the way...
May 25, 2011
Dailymotion Opens Studios in Paris and New...
The giant video site Dailymotion, which has worked with marketers primarly as a distribution platform, is doubling down on content production for bran...
February 11, 2013
Web Original Video Finding Traction With M...
Original, made-for-the-Web video is gaining traction with brand advertisers, says Paul Kontonis, VP, Group Director, Brand Content, the Third Act, Dig...
March 05, 2012
Ex-Cop Busted For Aiding Gang Members
Veteran Killed Trying to Buy Christmas Present
Drunk Driver Who Killed Two Teens Gets...
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