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brand content advertising|12|1
1 - 12
Brands Must Tap Emotions in Branded Conten...
With 90% of brands engaging in content marketing, media agencies have an opportunity to distribute that content for their clients, says Lori Greene, D...
April 07, 2014
Quality Is Critical For Branded Content: G...
High quality and plenty of integrity are important for brands and publishers working together on commercial editorial, says the executive who launched...
May 26, 2014
AOL's Big Syndication Engine Now Powering ...
AOL's powerful syndication platform that drives over a billion monthly views, primarily of news and lifestyle video from publishers including the BBC,...
January 22, 2014
New York Times Plans Branded Content In Vi...
The New York Times' recent website redesign introduced sponsored articles from brands like Dell. Next up, the paper plans to let marketers reach viewe...
January 25, 2014
Brands Will Program Direct to Consumers, T...
LOS ANGELES -- Technology will make cable and TV networks less necessary and branded content more necessary, says Richard Guest, President of US Oper...
March 24, 2014
As Web Originals Languish Branded Video Bo...
The economics around Web original video programming are not yet sustainable, says Myles Beckett, a co-creator of lonelygirl15, the pioneering "webisod...
September 23, 2011
Social Platforms Focus on Brand Engagement...
CANNES, France -- As brands chase engagement, a number of social publishing platforms are offering more tools to both drive and measure interaction of...
June 30, 2014
Outbrain Serves Content Marketers Into Edi...
Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand can be a ne...
June 25, 2013
Brands Must Establish KPIs for Content
One of the biggest challenges in branded content today isn't in the creation, but the measurement, says Sean Black, Managing Director and Group Digita...
April 07, 2014
Disney's Maker Studio Matches Brands & Con...
CANNES, France - Disney's Maker Studio, the Los Angeles based multi-channel network (MCN) that distributes and promotes web videos from some 50,000 c...
June 24, 2014
VivaKi Launches Global Initiative for Bran...
VivaKi, the digital and media arm of the giant Publicis Groupe, has formed a division committed to creating original branded campaigns. The new unit, ...
November 10, 2010
Douglas Scott Talks on Original Branded Co...
Branded content is still a relatively new and developing advertising format, but Ogilvy & Mather was ahead of the curve: In June 2007, while many digi...
February 10, 2011
Did Brandon Jenner Kiss Kim Kardashian?
Teen Charged in 11-Year-Old's Death Due in...
Breast Cancer Survivor Gets Implants Fixed
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