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1 - 12 out of5869 results
  • Brands Must Tap Emotions in Branded Conten...(01:56)
  • With 90% of brands engaging in content marketing, media agencies have an opportunity to distribute that content for their clients, says Lori Greene, D...
  • Date: April 07, 2014
  • Source: BeetTV
  • Quality Is Critical For Branded Content: G...(06:17)
  • High quality and plenty of integrity are important for brands and publishers working together on commercial editorial, says the executive who launched...
  • Date: May 26, 2014
  • Source: BeetTV
  • AOL's Big Syndication Engine Now Powering ...(05:04)
  • AOL's powerful syndication platform that drives over a billion monthly views, primarily of news and lifestyle video from publishers including the BBC,...
  • Date: January 22, 2014
  • Source: BeetTV
  • New York Times Plans Branded Content In Vi...(03:34)
  • The New York Times' recent website redesign introduced sponsored articles from brands like Dell. Next up, the paper plans to let marketers reach viewe...
  • Date: January 25, 2014
  • Source: BeetTV
  • Brands Will Program Direct to Consumers, T...(04:26)
  • LOS ANGELES -- Technology will make cable and TV networks less necessary and branded content more necessary, says Richard Guest, President of US Oper...
  • Date: March 24, 2014
  • Source: BeetTV
  • As Web Originals Languish Branded Video Bo...(04:27)
  • The economics around Web original video programming are not yet sustainable, says Myles Beckett, a co-creator of lonelygirl15, the pioneering "webisod...
  • Date: September 23, 2011
  • Source: BeetTV
  • Social Platforms Focus on Brand Engagement...(02:33)
  • CANNES, France -- As brands chase engagement, a number of social publishing platforms are offering more tools to both drive and measure interaction of...
  • Date: June 30, 2014
  • Source: BeetTV
  • Outbrain Serves Content Marketers Into Edi...(04:40)
  • Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand can be a ne...
  • Date: June 25, 2013
  • Source: BeetTV
  • Brands Must Establish KPIs for Content(03:50)
  • One of the biggest challenges in branded content today isn't in the creation, but the measurement, says Sean Black, Managing Director and Group Digita...
  • Date: April 07, 2014
  • Source: BeetTV
  • Disney's Maker Studio Matches Brands & Con...(04:20)
  • CANNES, France - Disney's Maker Studio, the Los Angeles based multi-channel network (MCN) that distributes and promotes web videos from some 50,000 c...
  • Date: June 24, 2014
  • Source: BeetTV
  • VivaKi Launches Global Initiative for Bran...(02:33)
  • VivaKi, the digital and media arm of the giant Publicis Groupe, has formed a division committed to creating original branded campaigns. The new unit, ...
  • Date: November 10, 2010
  • Source: BeetTV
  • Douglas Scott Talks on Original Branded Co...(02:38)
  • Branded content is still a relatively new and developing advertising format, but Ogilvy & Mather was ahead of the curve: In June 2007, while many digi...
  • Date: February 10, 2011
  • Source: BeetTV

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