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  • Yahoo Evolves Branded Content Approach wit...(03:45)
  • COLOGNE, Germany -- Yahoo has been involved in branded content for many years, but its strategy has evolved in recent months to become more tailored a...
  • Date: September 20, 2014
  • Source: BeetTV
  • Branded Content Needs Measurement Strategy...(05:22)
  • Brands should development a measurement plan when embarking on branded content, says Tom Weeks, SVP and Group Brand Director at SMG's LiquidThread i...
  • Date: October 31, 2014
  • Source: BeetTV
  • Brands Must Tap Emotions in Branded Conten...(01:56)
  • With 90% of brands engaging in content marketing, media agencies have an opportunity to distribute that content for their clients, says Lori Greene, D...
  • Date: April 07, 2014
  • Source: BeetTV
  • Quality Is Key For Branded Content: News C...(06:05)
  • Brands can win an audience for articles and videos they made, even in newspaper websites - if their material is worth consuming, according to a news g...
  • Date: August 21, 2014
  • Source: BeetTV
  • Enhance the Experience, SMG Exec Advises f...(04:16)
  • Placement on a site and or media channel is vital to ensuring branded content actually reaches consumers and can be viewed, says Jonathan Hoffman, Pre...
  • Date: October 30, 2014
  • Source: BeetTV
  • JWT's Branded Content Approach Starts with...(08:14)
  • Branded content is not an "if" for marketers; it's a must-have, says Eric Weisberg, Executive Creative Director at JWT, in an interview with Beet.TV. ...
  • Date: July 29, 2014
  • Source: BeetTV
  • Leo Burnett Exec on Branded Content Challe...(08:10)
  • CHICAGO -- Coca-Cola's groundbreaking small world machines campaign has won awards and reached around the world, but it wasn't easy to pull off. The g...
  • Date: October 16, 2014
  • Source: BeetTV
  • Branded Content Pairs With Social Viewing ...(05:06)
  • CHICAGO -- Branded content is slated to replace the traditional 30-second spot, says Len Kendall, Director of Social Marketing at Havas Worldwide, say...
  • Date: October 16, 2014
  • Source: BeetTV
  • For Branded Content, Creative By Committee...(06:31)
  • There's "too many cooks", and then there's "not enough cooks pulling in the same direction". For the new branded content opportunity, multi-disciplina...
  • Date: August 07, 2014
  • Source: BeetTV
  • Quality Is Critical For Branded Content: G...(06:17)
  • High quality and plenty of integrity are important for brands and publishers working together on commercial editorial, says the executive who launched...
  • Date: May 26, 2014
  • Source: BeetTV
  • Brand Video Publishers Must Give Advertise...(06:19)
  • Lifestyle digital publisher Say Media is gung-ho about producing branded content for advertising partners on its content sites - but that doesn't mean...
  • Date: November 14, 2014
  • Source: BeetTV
  • AOL's Big Syndication Engine Now Powering ...(05:04)
  • AOL's powerful syndication platform that drives over a billion monthly views, primarily of news and lifestyle video from publishers including the BBC,...
  • Date: January 22, 2014
  • Source: BeetTV

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