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AOL's Big Syndication Engine Now Powering ...
AOL's powerful syndication platform that drives over a billion monthly views, primarily of news and lifestyle video from publishers including the BBC,...
January 22, 2014
New York Times Plans Branded Content In Vi...
The New York Times' recent website redesign introduced sponsored articles from brands like Dell. Next up, the paper plans to let marketers reach viewe...
January 25, 2014
As Web Originals Languish Branded Video Bo...
The economics around Web original video programming are not yet sustainable, says Myles Beckett, a co-creator of lonelygirl15, the pioneering "webisod...
September 23, 2011
Outbrain Serves Content Marketers Into Edi...
Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand can be a ne...
June 25, 2013
VivaKi Launches Global Initiative for Bran...
VivaKi, the digital and media arm of the giant Publicis Groupe, has formed a division committed to creating original branded campaigns. The new unit, ...
November 10, 2010
Douglas Scott Talks on Original Branded Co...
Branded content is still a relatively new and developing advertising format, but Ogilvy & Mather was ahead of the curve: In June 2007, while many digi...
February 10, 2011
Howcast Finds Traction with Branded Conten...
Howcast, the two year-old producer and distributor of how-to short form videos, is on track to reach profitability this year, co-founder and President...
January 18, 2011
Crane.TV CEO on Monetizing Online Video Th...
Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
January 28, 2013
How a Marketer Learns to Sell Brands Conte...
In Chapter 2 of 10, marketing innovator and digital strategist Caroline Giegerich learns to sell brands content ideas and innovation through her trans...
April 17, 2011
Capture Your Flag
Be On Sizzle Reel
Be On is a new solution for advertisers and agencies to connect branded video content with consumers across all screens. Available globally, Be On ena...
August 14, 2013
Quality Must Come First in Branded Content
In the rush to distribute content widely, brands shouldn't lose sight of quality because that matters a whole lot more than quantity, says Wendy Clark...
June 19, 2013
Jimquisition: Super Ethical Vlogging Clima...
Jimquisition tackles the murky waters of product placement on YouTube, inspired by the recent shenanigans of Microsoft and Machinima.
February 06, 2014
Transgender Woman Sues CrossFit for Not...
To Hot To Hike? Heat Blamed For Death
It's a New Day at Louis Vuitton with Nicolas...
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