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The Best Branding Campaigns Online
Social networks are a hugely disruptive force, creating a seismic shift in how brands engage and providing tremendous opportunity to turn fans and fri...
October 03, 2013
Nielsen Expands Online Campaign Ratings to...
Nielsen broadened the reach of its Online Campaign Ratings initiative with the addition of more than a dozen online ad partners as part of the measure...
September 20, 2012
Online Campaign Encouraging Social Media U...
American Greetings teamed up with Mashable and The Huffington Post to launch the online campaign called ThankList.
March 29, 2015
Pre-Roll Delivers Best Brand Lift Online
In an interview with Beet.TV, Vizu CEO Dan Beltramo confirmed what we've been hearing for a while now: Pre-roll is the most effective method of brand ...
February 08, 2011
Nielsen to Expand Media Partners For Onlin...
In advance of both the New Fronts and the upfront, Nielsen expects to announce more deals with media companies to adopt its Online Campaign Ratings me...
March 22, 2013
Nielsen Expands Online Campaign Ratings Y
In the latest deal underscoring Nielsen's digital reach, online video platform Videology will integrate Nielsen's Online Campaign Ratings into its too...
February 16, 2013
Luxury Brands Look Online
Daniel Garrahan reports on the internet as a growth engine for luxury brands.
June 09, 2015
J.D. Power - 'What Car?' 2013 Survey Names...
Jaguar was named as the best auto brand for 2013, and Land Rover made a huge leap from 12th place last year to 6th this year. The survey, done by 'Wha...
May 29, 2013
Lord & Taylor to Launch Two New Brands Onl...
Lord & Taylor are upping their cool factor, set to open in September is Brand Assembly, which is being put together with a Los Angeles-based tradeshow...
August 14, 2014
Apple and Google Lead Tech Atop Interbrand...
Apple and Google held onto the top two spots, respectively, on Interbrand's list of the 100 Best Global Brands for 2014, which also included a strong ...
October 09, 2014
Creating Brands Online
The age of individual & online brand creation has arrived says Tony Perkins, founder of AlwaysOn, the networking, publishing and conference website. I...
February 08, 2011
How Vizu Measures Online Campaign Brand Li...
Vizu, the San Francisco-based advertising analytics company, has created a system to tract the "brand impact" of online video ads.
November 10, 2010
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