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  • Coming Disruptions in Online Video(04:10)
  • "The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption," says Joy Marcus, Part...
  • Date: April 04, 2013
  • Source: BeetTV
  • Digital Video Growth on Devices to Outpace...(10:35)
  • Digital video traffic is steadily shifting from PC-only to include mobile and other devices, says Sorosh Tavakoli, CEO of ad management platform Video...
  • Date: April 03, 2012
  • Source: BeetTV
  • NBC's Vivian Schiller: "Second Screen" Ess...(02:55)
  • Look for a host of dedicated second-screen experiences to come down the pike from TV programmers in the next two years, said Vivian Schiller, Chief Di...
  • Date: April 03, 2012
  • Source: BeetTV
  • Digitas' Kontonis: Brands Shift to Cost-Pe...(02:00)
  • Online video buying opportunities for brands are becoming more TV-like, but yet the payment models are shifting to more targeted methods, said Paul Ko...
  • Date: April 03, 2012
  • Source: BeetTV
  • Target For VC Investment: Video Search and...(03:43)
  • A critical component for the success of online video is effective search and discovery, but it doesn't yet exist says Joy Marcus, venture partner at D...
  • Date: March 28, 2012
  • Source: BeetTV
  • Online Video Inventory Should Be More TV-L...(03:05)
  • Online video faces a challenge in scarcity of quality inventory for ads, but that can be turned into an advantage by borrowing a page from TV's playbo...
  • Date: March 23, 2012
  • Source: BeetTV
  • Xaxis Exec on Benefits of GRP for Digital ...(06:26)
  • Despite the growing range of measurement options, many brands still favor GRP as a form of measurement even in the digital world, says Brian Gleason, ...
  • Date: March 13, 2014
  • Source: BeetTV
  • InMobi's Stefanie Sarofian: Custom Creativ...(07:41)
  • Based on consumer behavior on mobile devices, the next advertising playground will likely lie in custom mobile ads, says Stefanie Sarofian, Stephanie...
  • Date: March 13, 2014
  • Source: BeetTV
  • Ashley Swartz on the Future of Marketing: ...(10:43)
  • VIEQUES, PR -- In a fast-changing, multi-screen world, content and consumers are leading, rather than marketers, says Ashley Swartz, CEO and Founder o...
  • Date: January 30, 2014
  • Source: BeetTV
  • Ad Industry Faces Hiring Challenges with A...(07:36)
  • As marketing becomes more reliant on programmatic buys, agencies are needing to hire more technically-minded people, says Kristi Argyilan, President o...
  • Date: March 07, 2014
  • Source: BeetTV
  • Starcom's Lisa Giacosa: Brands Need to "Sh...(11:01)
  • VIEQUES -- Brands will be most successful in online video is they can approach budgeting from a "share shift" point of view, says Lisa Giacosa, SVP Gl...
  • Date: March 06, 2014
  • Source: BeetTV
  • Rob Norman on Programmatic Online Video: M...(06:31)
  • VIEQUES, PR -- The massive reach of YouTube has drawn in a new range of advertisers to sight, sound and motion for the first time due in part to its a...
  • Date: January 28, 2014
  • Source: BeetTV

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