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Beet.TV Executive Retreat Highlights
From framing the future of video journalism, to charting the unfolding world of programmatic buying; from understanding the power of interactive adver...
April 07, 2013
Coming Disruptions in Online Video
"The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption," says Joy Marcus, Part...
April 04, 2013
AOL Is Linking Content and Audience, Marti...
FORT LAUDERDALE - One of AOL's goals these days is to help guide ad partners through the complexity of today's digital marketplace, says Marta Martine...
January 28, 2015
Audience Buying Ushers in Changes for Prem...
Audience buying does not signal the end of premium publishing, but it is ushering in changing ways of doing business, says Mac Delaney, SVP of Program...
February 24, 2015
AT&T Keen on Data-Driven Ad Buying
FORT LAUDERDALE -- MVPDs like AT&T are looking at ways to integrate more data into media buying and planning , says Chris Monteferrante, VP National S...
February 11, 2015
Creative and Media Need to Pair Up From St...
FORT LAUDERDALE - The ideal partnership for media divisions and creative departments is to work together from the start of a campaign, says Shenan Ree...
February 05, 2015
MEC's Shenan Reed: Programmatic Need Demy...
FORT LAUDERDALE - Programmatic buying is a more automated process, but that doesn't mean it's less expensive, says Shenan Reed, President of Digital N...
January 29, 2015
Converged TV-Digital Buys Can Lncrease TV ...
FORT LAUDERDALE -- Layering in digital media into TV buys can lift brand metrics on the TV side, and agencies would be wise to continue to showcase th...
February 13, 2015
NBC Universal Launches Audience Targeting ...
FORT LAUDERDALE - NBC is betting big on the marriage of context and content to drive return on investment in ads, says Joe Cady, VP of Advertising at...
January 27, 2015
The Media Revolution Is an "Industrial Rev...
FORT LAUDERDALE - The massive changes in the way that date is powering advertising is transformative, akin to a sort of "industrial revolution," says ...
January 26, 2015
NBCUniversal Tackles Cross-Screen Measurem...
FORT LAUDERDALE - As the industry continues to seek an ideal cross-measurement service, some media companies are cobbling together their own methods t...
February 10, 2015
Simulmedia's Glantz: We Are Measuring Busi...
FORT LAUDERDALE - Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business De...
January 29, 2015
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