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Coming Disruptions in Online Video
"The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption," says Joy Marcus, Part...
April 04, 2013
Digital Video Growth on Devices to Outpace...
Digital video traffic is steadily shifting from PC-only to include mobile and other devices, says Sorosh Tavakoli, CEO of ad management platform Video...
April 03, 2012
NBC's Vivian Schiller: "Second Screen" Ess...
Look for a host of dedicated second-screen experiences to come down the pike from TV programmers in the next two years, said Vivian Schiller, Chief Di...
April 03, 2012
Digitas' Kontonis: Brands Shift to Cost-Pe...
Online video buying opportunities for brands are becoming more TV-like, but yet the payment models are shifting to more targeted methods, said Paul Ko...
April 03, 2012
Target For VC Investment: Video Search and...
A critical component for the success of online video is effective search and discovery, but it doesn't yet exist says Joy Marcus, venture partner at D...
March 28, 2012
Online Video Inventory Should Be More TV-L...
Online video faces a challenge in scarcity of quality inventory for ads, but that can be turned into an advantage by borrowing a page from TV's playbo...
March 23, 2012
Ad Industry Faces Hiring Challenges with A...
As marketing becomes more reliant on programmatic buys, agencies are needing to hire more technically-minded people, says Kristi Argyilan, President o...
March 07, 2014
Ashley Swartz on the Future of Marketing: ...
VIEQUES, PR -- In a fast-changing, multi-screen world, content and consumers are leading, rather than marketers, says Ashley Swartz, CEO and Founder o...
January 30, 2014
Starcom's Lisa Giacosa: Brands Need to "Sh...
VIEQUES -- Brands will be most successful in online video is they can approach budgeting from a "share shift" point of view, says Lisa Giacosa, SVP Gl...
March 06, 2014
Rob Norman on Programmatic Online Video: M...
VIEQUES, PR -- The massive reach of YouTube has drawn in a new range of advertisers to sight, sound and motion for the first time due in part to its a...
January 28, 2014
ComScore Opens Up 'Project Blueprint' to t...
Project Blueprint, a comprehensive cross-platform device to measure the impact of advertising across different media platforms, has been introduced to...
February 09, 2014
InMobi's Is Powering Mobile Ads with Data,...
Mobile platform InMobi is betting that the pivotal role phones play for consumers' lives will help drive use of mobile data too for brands and agencie...
February 08, 2014
Missing 11-Year-Old Boy Reunited with Mother
Drink Of The Day: Winter Still
SXSW 2014: Top Moments So Far
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