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  • BrightRoll "Bakes-in" Viewability Authenti...(02:41)
  • The percentage of non-viewable digital ads has reached nearly 50 percent in the United States, says Jonah Goodhart, CEO of New York-based Moat, in t...
  • Date: April 25, 2014
  • Source: BeetTV
  • IAB's Rothenberg: Digital Video Is a Cult...(02:14)
  • Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of...
  • Date: April 29, 2014
  • Source: BeetTV
  • BrightRoll Focused on Viewability Measurem...(01:37)
  • The mobile video business now comprises about 30% of BrightRoll inventory and is on pace to hit 50% in the near future, more evidence of the fast grow...
  • Date: April 28, 2014
  • Source: BeetTV
  • Viewability Is Finally Here And Now: Brigh...(02:53)
  • It may have taken some time, but now ad tech platform operators can sell advertisers on identifying the proportion of their ads actually viewed by hum...
  • Date: April 28, 2014
  • Source: BeetTV
  • VivaKi Leans on Fraud Prevention Tools & M...(04:31)
  • As the programmatic marketplace continues to expand, media buyers need to make sure they have tools in place to battle fraud, says Cheryl Stump, Direc...
  • Date: April 28, 2014
  • Source: BeetTV
  • AOL Readies a "Connected" NewFront in Broo...(04:34)
  • When the Digital Content New Fronts launched in 2008, the medium was Web original video for the desktop. Fast forward to the revolution in multi-scr...
  • Date: April 25, 2014
  • Source: BeetTV
  • Videology's Ferber: The NewFronts Is a "Fu...(02:12)
  • The two-weeks of presentations in New York of digital video offerings by publishers in what is called the Digital Content NewFronts, is emerging as "f...
  • Date: April 29, 2014
  • Source: BeetTV
  • MediaLink's Kassan on the NewFronts: Ther...(02:37)
  • Notwithstanding all the pageantry and hype around the two weeks of presentations by the digital publishers for what is called the Digital Content New...
  • Date: April 29, 2014
  • Source: BeetTV
  • Innovid's Chalozin: Ad Buyers Are Moving t...(05:00)
  • God knows, the online media landscape is highly fragmented - but some in the advertising chain are beginning to piece to overcome the disparate ecosys...
  • Date: April 28, 2014
  • Source: BeetTV
  • ComScore's 'Five-Screen' Measurement Launc...(04:49)
  • Media measurer comScore will syndicate its ambitious program to track audience consumption across five device types with a common currency later this ...
  • Date: April 28, 2014
  • Source: BeetTV
  • Kellogg's Fetters on Big Progress in Video...(03:05)
  • Breakfast cereal maker Kellogg's is a big advertising spender - and it plans to spend a bigger chunk of money in online video, now that new technology...
  • Date: April 28, 2014
  • Source: BeetTV

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