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  • Komoona Is 'Next Generation Yield Optimiza...(03:56)
  • Koomona is an Israel-based start-up that uses machine learning technology to help publishers allocate inventory and sell at the highest price. The co...
  • Date: May 31, 2015
  • Source: BeetTV
  • Tapad Raises $18 Million to Expand Licensi...(03:04)
  • Tapad, a New York-based start-up that allows brands to measure impact of advertising cross multiple screens, raised $18 million last month. With the ...
  • Date: May 31, 2015
  • Source: BeetTV
  • DailyMail's Steinberg: The Threat to News ...(03:37)
  • It's not porn, it's not filing sharing, yet many media agencies equate news with these unsavory categories - and they are keeping their distance and l...
  • Date: May 21, 2015
  • Source: BeetTV
  • David Bell: 'There Will Be Roadkill in the...(04:13)
  • At the upcoming Cannes Lions Festival in France next month, a vast numbers adtech companies will be vying for attention but there will be an inevitabl...
  • Date: May 19, 2015
  • Source: BeetTV
  • Being a Change Agent = Reading Trends, Mor...(05:11)
  • The changes that were apparent up to thirty years ago are on the cusp of hitting the ad market hard with transformations. Those are among the predicti...
  • Date: May 18, 2015
  • Source: BeetTV
  • Video Ad Trust Is A Mess: Coull CEO Watkin...(03:43)
  • Through initiatives like the Media Ratings Council defining what truly constitutes a "viewable" ad, the industry has come a long way to eradicating fr...
  • Date: May 18, 2015
  • Source: BeetTV
  • ComScore Readies Measurement Tool for Conn...(04:57)
  • Responding to a dramatic increate in consumption on connect TV's, comScore is readying a measurement tool to tabulate views on connected TV's and will...
  • Date: May 21, 2015
  • Source: BeetTV
  • Tim Armstrong's Goal of 'Open' AdTech Domi...(03:22)
  • In a keynote address to some 500 leaders of the adtech industry gathered in New York by the investment bank boutique LUMA partners, AOL CEO Tim Armst...
  • Date: May 21, 2015
  • Source: BeetTV
  • Automation Getting Deeper In To Agencies: ...(07:10)
  • It is not just brands that can use "programmatic" tools to buy ads on exchanges. Brands' agencies, too, can use similar technology to buy advance ads ...
  • Date: May 17, 2015
  • Source: BeetTV
  • Adobe Ups Speed for Primetime; Boosts OTT(05:22)
  • LAS VEGAS -- As the over-the-top business grows quickly, Adobe has added additional delivery tools to improve speed and reliability, says Jeremy Helfa...
  • Date: May 14, 2015
  • Source: BeetTV
  • Ashley Swartz: Upfronts Alive and Well and...(07:31)
  • As the upfronts draw to a close, and TV networks take stock of the annual presentation fest, the role of "audiences" will likely have played a larger ...
  • Date: May 14, 2015
  • Source: BeetTV
  • Media's Future Is 'Infinite Choice Meets P...(04:40)
  • In his career, Tom Rogers has overseen countless TV channels, hundreds magazines and thousands of websites. Now he just wants to run one channel - you...
  • Date: May 14, 2015
  • Source: BeetTV

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