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Reuters Global Programming Chief on Their ...
Rather than "chasing traffic" for monetization around its digital video product, Reuters is focused on sponsorships with brands who want to align with...
March 15, 2013
Dailymotion Opens Studios in Paris and New...
The giant video site Dailymotion, which has worked with marketers primarly as a distribution platform, is doubling down on content production for bran...
February 11, 2013
Coming Disruptions in Online Video
"The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption," says Joy Marcus, Part...
April 04, 2013
ComScore Eli Goodman on Innovations in Onl...
Online video attribution models are becoming more sophisticated and qualitative, says Eli Goodman, comScore Media Evangelist, in this session from the...
April 05, 2012
Ad Industry Faces Hiring Challenges with A...
As marketing becomes more reliant on programmatic buys, agencies are needing to hire more technically-minded people, says Kristi Argyilan, President o...
March 07, 2014
Starcom's Lisa Giacosa: Brands Need to "Sh...
VIEQUES -- Brands will be most successful in online video is they can approach budgeting from a "share shift" point of view, says Lisa Giacosa, SVP Gl...
March 06, 2014
Eyeview Sees Boost in Ad Effectiveness wit...
VIEQUES -- Personalized ads can deliver better results for brands when it comes to awareness as well as intent to purchase, saysOren Harnevo, CEO and ...
March 06, 2014
As Brands Eye Programmatic, Agencies Need ...
As more brand are considering implementing their own programmatic platforms, media agencies need to more clearly present their value, advises Dee Salo...
March 03, 2014
SMG's Giacosa on the New Vendors Behind So...
Programmers are exploring new ways to plan video and social TV across screens to drive consumer reaction thanks to a host of new technology vendors, s...
February 06, 2014
Ashley Swartz on the Future of Marketing: ...
VIEQUES, PR -- In a fast-changing, multi-screen world, content and consumers are leading, rather than marketers, says Ashley Swartz, CEO and Founder o...
January 30, 2014
Rob Norman on Programmatic Online Video: M...
VIEQUES, PR -- The massive reach of YouTube has drawn in a new range of advertisers to sight, sound and motion for the first time due in part to its a...
January 28, 2014
InMobi's Is Powering Mobile Ads with Data,...
Mobile platform InMobi is betting that the pivotal role phones play for consumers' lives will help drive use of mobile data too for brands and agencie...
February 08, 2014
Charlie Sheen Reportedly Not Showing Up For...
Women Hospitalized After Being Swarmed By Bees
Boy Stabbed In Throat With Pencil At School
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