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beet tv executive retreat|12|1
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Reuters Global Programming Chief on Their ...
Rather than "chasing traffic" for monetization around its digital video product, Reuters is focused on sponsorships with brands who want to align with...
March 15, 2013
Dailymotion Opens Studios in Paris and New...
The giant video site Dailymotion, which has worked with marketers primarly as a distribution platform, is doubling down on content production for bran...
February 11, 2013
Sex Abuse Lawsuit Dropped Against TV Execu...
The man who accused television executive Garth Ancier of sexual abuse when he was an aspiring teen actor has withdrawn a high-profile lawsuit against ...
June 26, 2014
Xaxis Exec on Benefits of GRP for Digital ...
Despite the growing range of measurement options, many brands still favor GRP as a form of measurement even in the digital world, says Brian Gleason, ...
March 13, 2014
InMobi's Stefanie Sarofian: Custom Creativ...
Based on consumer behavior on mobile devices, the next advertising playground will likely lie in custom mobile ads, says Stefanie Sarofian, Stephanie...
March 13, 2014
Ad Industry Faces Hiring Challenges with A...
As marketing becomes more reliant on programmatic buys, agencies are needing to hire more technically-minded people, says Kristi Argyilan, President o...
March 07, 2014
Starcom's Lisa Giacosa: Brands Need to "Sh...
VIEQUES -- Brands will be most successful in online video is they can approach budgeting from a "share shift" point of view, says Lisa Giacosa, SVP Gl...
March 06, 2014
DailyMotion To Leverage First-Party Data
Online video giant DailyMotion is aiming to expand further in the programmatic field with new data projects in 2014, says Roland Hamilton, Managing Di...
March 12, 2014
Eyeview Sees Boost in Ad Effectiveness wit...
VIEQUES -- Personalized ads can deliver better results for brands when it comes to awareness as well as intent to purchase, saysOren Harnevo, CEO and ...
March 06, 2014
As Brands Eye Programmatic, Agencies Need ...
As more brand are considering implementing their own programmatic platforms, media agencies need to more clearly present their value, advises Dee Salo...
March 03, 2014
SMG's Giacosa on the New Vendors Behind So...
Programmers are exploring new ways to plan video and social TV across screens to drive consumer reaction thanks to a host of new technology vendors, s...
February 06, 2014
Ashley Swartz on the Future of Marketing: ...
VIEQUES, PR -- In a fast-changing, multi-screen world, content and consumers are leading, rather than marketers, says Ashley Swartz, CEO and Founder o...
January 30, 2014
Study: Only 22% Of N.Y. Residents Are Organ...
You Won't Believe the Celeb Cameos in ...
What Drama? Miranda Kerr Poses Topless
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