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  • Video Ad Platform and Jivox's Interactive ...(03:04)
  • Jivox's interactive online video advertising platform is increasing click through rates by giving consumers the option to engage with the content eith...
  • Date: July 06, 2012
  • Source: BeetTV
  • Interactive TV Platform 'Snooozy' Engages ...(02:55)
  • Snooozy, the startup company specializing in audience engagement, launched new software to help television stations interact in real time with its aud...
  • Date: May 30, 2012
  • Source: BeetTV
  • UM Doubles Down on Programmatic and Strate...(04:15)
  • While UM has been involved in programmatic buying for nearly five years, it's recently begun investing in a slate of technology to bolster its work in...
  • Date: May 07, 2015
  • Source: BeetTV
  • Native Video Advertising Is Center Stage f...(02:35)
  • Native advertising has become a central focus for revenue at The New York Times, according Chief Revenue Officer Meredith Levien in this profile artic...
  • Date: May 08, 2015
  • Source: BeetTV
  • Video Viewing Analytics Drives Ad Buys and...(06:42)
  • Analytics on consumption of video across content delivery can help inform ad buys, ensure safe travel of video, and prevent fraud, says Michael Fay, V...
  • Date: May 07, 2015
  • Source: BeetTV
  • Adelphic Brings Mobile Cookie Proxy to Eur...(02:57)
  • Advertising on mobile cannot benefit from user-tracking, on-device cookie files like it can on desktop devices. So Adelphic made its own alternative t...
  • Date: May 07, 2015
  • Source: BeetTV
  • AOL's NewFront: A Marriage of Media and Te...(02:25)
  • For AOL, the NewFront was more than a slate of Web new original video shows, it was an integrated offering of media and technology with its programmat...
  • Date: May 07, 2015
  • Source: BeetTV
  • Brand Content Goal Posts Are Wide: Gannett...(05:33)
  • How does pricing for branded content shape up against that for display ads? The two are like chalk and cheese, suggests Gannett national sales preside...
  • Date: March 20, 2015
  • Source: BeetTV
  • 'TV Everywhere' Is Growing Fast, Despite I...(08:29)
  • 'TV Everywhere', the method through which US cable operators allow subscribers online viewing of their bundles, has become the industry's "whipping bo...
  • Date: January 09, 2015
  • Source: BeetTV
  • NYT's Carr: Amid Fragmentation, Sport Is T...(03:06)
  • Always ready with an insightful view on the state of modern media, New York Times media columnist David Carr tells Beet.TV over-the-top TV services ar...
  • Date: January 09, 2015
  • Source: BeetTV
  • SpotXchange CEO on RTL Sale, Expansion and...(06:14)
  • Programmatic video ad trading platform SpotXchange sold a majority of itself to German broadcast holding group RTL because it wants a bigger slice of ...
  • Date: January 09, 2015
  • Source: BeetTV

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