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  • Video Ad Platform and Jivox's Interactive ...(03:04)
  • Jivox's interactive online video advertising platform is increasing click through rates by giving consumers the option to engage with the content eith...
  • Date: July 06, 2012
  • Source: BeetTV
  • Interactive TV Platform 'Snooozy' Engages ...(02:55)
  • Snooozy, the startup company specializing in audience engagement, launched new software to help television stations interact in real time with its aud...
  • Date: May 30, 2012
  • Source: BeetTV
  • Publicis' Lévy Says, in Future, 'Ideas Wil...(04:16)
  • The whole of the communications business is being shaken up - and yet, one thing will remain exactly the same. "In 10 years time, as today, ideas will...
  • Date: July 02, 2015
  • Source: BeetTV
  • Rubicon's Stevens Sees Retailers Becoming ...(05:55)
  • If you thought it was just media companies that were selling automatic online advertising, think again. Retailers are also becoming media companies, a...
  • Date: July 02, 2015
  • Source: BeetTV
  • UM Doubles Down on Programmatic and Strate...(04:15)
  • While UM has been involved in programmatic buying for nearly five years, it's recently begun investing in a slate of technology to bolster its work in...
  • Date: May 07, 2015
  • Source: BeetTV
  • Native Video Advertising Is Center Stage f...(02:35)
  • Native advertising has become a central focus for revenue at The New York Times, according Chief Revenue Officer Meredith Levien in this profile artic...
  • Date: May 08, 2015
  • Source: BeetTV
  • Nielsen New Israel-Based Venture Fund Back...(06:24)
  • Launched 18 months ago in Israel, Nielsen Innovate, an early-stage fund and incubator with a focus on adtech and media, has made eleven investments. ...
  • Date: May 29, 2015
  • Source: BeetTV
  • Video Viewing Analytics Drives Ad Buys and...(06:42)
  • Analytics on consumption of video across content delivery can help inform ad buys, ensure safe travel of video, and prevent fraud, says Michael Fay, V...
  • Date: May 07, 2015
  • Source: BeetTV
  • AOL's NewFront: A Marriage of Media and Te...(02:25)
  • For AOL, the NewFront was more than a slate of Web new original video shows, it was an integrated offering of media and technology with its programmat...
  • Date: May 07, 2015
  • Source: BeetTV
  • Adelphic Brings Mobile Cookie Proxy to Eur...(02:57)
  • Advertising on mobile cannot benefit from user-tracking, on-device cookie files like it can on desktop devices. So Adelphic made its own alternative t...
  • Date: May 07, 2015
  • Source: BeetTV
  • Brand Content Goal Posts Are Wide: Gannett...(05:33)
  • How does pricing for branded content shape up against that for display ads? The two are like chalk and cheese, suggests Gannett national sales preside...
  • Date: March 20, 2015
  • Source: BeetTV

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