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1 - 12 out of41842 results
  • Video Ad Platform and Jivox's Interactive ...(03:04)
  • Jivox's interactive online video advertising platform is increasing click through rates by giving consumers the option to engage with the content eith...
  • Date: July 06, 2012
  • Source: BeetTV
  • Interactive TV Platform 'Snooozy' Engages ...(02:55)
  • Snooozy, the startup company specializing in audience engagement, launched new software to help television stations interact in real time with its aud...
  • Date: May 30, 2012
  • Source: BeetTV
  • ComScore Introduces Viewability Tools(02:25)
  • Having a clear set of analytics around where video ads appear on publisher pages has become essential to advertising agencies who are demanding more ...
  • Date: July 22, 2014
  • Source: BeetTV
  • Google Has 'Top-Tier Publishers' for Progr...(05:32)
  • Automated, so-called "programmatic" online ad-trading techniques may considered a mechanism for buying low-grade ad space. But Google is amongst those...
  • Date: June 09, 2014
  • Source: BeetTV
  • Programmatic Grows Worldwide in Premium Pr...(04:35)
  • Programmatic buying in worldwide markets is focused on premium and high-end content and that's helping to grow the business globally, says Ryan Jambor...
  • Date: June 07, 2014
  • Source: BeetTV
  • Ad Fraud May Harm Programmatic Growth(06:36)
  • With web fraud reaching near endemic proportions, advertisers and vendors face a number of hurdles in dealing with the problem. says Ashley J. Swartz,...
  • Date: June 09, 2014
  • Source: BeetTV
  • GroupM to Exit Open Ad Exchanges by Year E...(08:30)
  • Thus far, the rise of automated, "programmatic" online ad-trading techniques has come with the rise of open ad exchanges. But Group M looks set to red...
  • Date: June 08, 2014
  • Source: BeetTV
  • 'Programmatic Direct' Explained By TubeMog...(03:01)
  • "Programmatic" advertising has grown up defined as marketplaces of online ad space open for buying and selling. But video ad tech vendor TubeMogul CEO...
  • Date: June 08, 2014
  • Source: BeetTV
  • Amplification Vital in Noisy Digital World(02:36)
  • Given the shortened attention span and massive amounts of advertising, marketers face a daunting task in connecting with consumers, says Sean Reardon,...
  • Date: June 09, 2014
  • Source: BeetTV
  • Video Viewability Consortium Marks Birthda...(02:54)
  • The consortium of video ad tech companies which set out to harmonize measurement standards using open-source code is celebrating its first anniversary...
  • Date: June 08, 2014
  • Source: BeetTV
  • Revolutionary Apple TV? Don't Expect Too M...(05:26)
  • Over the past four years, speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV ...
  • Date: April 21, 2014
  • Source: BeetTV
  • Programmatic TV Needs Quick Wins(05:35)
  • Automated, "programmatic" trading of digital ads in linear television may have a long and bright future ahead - but it will need some adoption victori...
  • Date: April 14, 2014
  • Source: BeetTV

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