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  • Video Ad Platform and Jivox's Interactive ...(03:04)
  • Jivox's interactive online video advertising platform is increasing click through rates by giving consumers the option to engage with the content eith...
  • Date: July 06, 2012
  • Source: BeetTV
  • Interactive TV Platform 'Snooozy' Engages ...(02:55)
  • Snooozy, the startup company specializing in audience engagement, launched new software to help television stations interact in real time with its aud...
  • Date: May 30, 2012
  • Source: BeetTV
  • VivaKi's Marco Bertozzi on the Rise of Sop...(04:42)
  • With the emergence of increasingly sophisticated programmatic technology, advertisers have the opportunity to harness their data to target consumers. ...
  • Date: September 05, 2014
  • Source: BeetTV
  • Forrester Report: Media Companies & Advert...(03:35)
  • COLOGNE, Germany -- As online video moves past its early growth stages, advertisers and media agencies believe it can play a key role in boosting over...
  • Date: September 10, 2014
  • Source: BeetTV
  • AOL to Expand Ad Automated Marketplace wit...(03:27)
  • AOL's rapid's development of an automated marketplace, for advertisers and publishers to buy and sell digital ads, will expand in the year ahead with...
  • Date: September 05, 2014
  • Source: BeetTV
  • Agency Trading Desks 'Are Going to Have to...(03:47)
  • With publishers and advertisers embracing increasingly sophisticated software to buy and sell advertising on an automated basis, the advertising agenc...
  • Date: September 05, 2014
  • Source: BeetTV
  • Banker Kawaja: 'TAM' Is the Huge Upside fo...(03:26)
  • While advertising-supported digital media is quickly growing, there are much larger opportunities for adtech companies. This exists in the total add...
  • Date: September 04, 2014
  • Source: BeetTV
  • TV Upfront Was 'Underwhelming, Beet Commen...(09:40)
  • The 2014 Upfront were "slightly underwhelming" says Furious Minds' CEO and Founder Ashley J. Swartz."The numbers weren't so great." Although televisio...
  • Date: August 02, 2014
  • Source: BeetTV
  • ComScore Introduces Viewability Tools(02:25)
  • Having a clear set of analytics around where video ads appear on publisher pages has become essential to advertising agencies who are demanding more ...
  • Date: July 22, 2014
  • Source: BeetTV
  • Google Has 'Top-Tier Publishers' for Progr...(05:32)
  • Automated, so-called "programmatic" online ad-trading techniques may considered a mechanism for buying low-grade ad space. But Google is amongst those...
  • Date: June 09, 2014
  • Source: BeetTV
  • Programmatic Grows Worldwide in Premium Pr...(04:35)
  • Programmatic buying in worldwide markets is focused on premium and high-end content and that's helping to grow the business globally, says Ryan Jambor...
  • Date: June 07, 2014
  • Source: BeetTV
  • Ad Fraud May Harm Programmatic Growth(06:36)
  • With web fraud reaching near endemic proportions, advertisers and vendors face a number of hurdles in dealing with the problem. says Ashley J. Swartz,...
  • Date: June 09, 2014
  • Source: BeetTV

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