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Rubicon Project CEO: Digital Ad Market Sur...
The Rubicon Project has gained Wall Street's confidence since going public last year through experience and outperformance, said the company's CEO Fra...
April 10, 2015
Google Expects Consolidation in Programmat...
Lately, ad tech vendors have been rushing like bulls out of a gate to bring out new automated ad delivery tools. But this proliferation may not always...
December 19, 2013
TV Caution Means Two-Tier Ad Market
Ad traders are adjusting to what they see as a two-speed video advertising ecosystem, as broadcasters are slower to adopt new-wave data-driven ad targ...
November 15, 2013
InMobi's Naveen Tewari Talks About Mobile ...
InMobi CEO and founder Naveen Tewari talks about his company's success in mobile ads outside of the United States.
December 19, 2011
TechCrunch TV News
Targeting Used in 80% of Video Ads in UK, ...
LONDON -About half of online video impressions in the United Kingdom in the first quarter came from the categories of consumer packaged goods, enterta...
June 15, 2012
AOL Sees Growth in Programmatic TV with 58...
While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget. AOL h...
December 17, 2014
Kawaja: TV Buyers Must Be Slow-Rolled To P...
If the digital advertising people getting high on "programmatic" trading are to access the $70 billion US TV ad market this way, they had better devel...
May 01, 2014
Yahoo To Replace Google as Firefox's Defau...
Yahoo will supplant Google's search engine on Firefox's Web browser in the U.S., signaling Yahoo's resolve to regain some of the ground that it has lo...
November 20, 2014
Small Business News Adding to Markets Stre...
U.S. futures were higher on advance of Tuesday's trading day on positive regarding small business strength. Alexandra Scaggs has details, and highligh...
May 14, 2013
Amazing Golf Shot at Australia Game
Amazing footage has emerged of an impressive golf shot in Victoria, Australia. The video was captured at the Oates Victoria Open Pro-Am in February bu...
April 14, 2015
The Ugly Truth of Online Video: Nearly 40%...
As much as 30% to 40% of the video ad market is comprised of fraudulent or viewerless impressions, says Matt Timothy, President of video ad management...
July 17, 2013
Ad Technology Roars At Cannes Lions
Ad executives and marketers descended on the French Riviera this week for an annual advertising event known as the Cannes Lions Festival of Creativity...
June 21, 2014
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