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1 - 12 out of31191 results
  • Google Expects Consolidation in Programmat...(13:47)
  • Lately, ad tech vendors have been rushing like bulls out of a gate to bring out new automated ad delivery tools. But this proliferation may not always...
  • Date: December 19, 2013
  • Source: BeetTV
  • TV Caution Means Two-Tier Ad Market(05:51)
  • Ad traders are adjusting to what they see as a two-speed video advertising ecosystem, as broadcasters are slower to adopt new-wave data-driven ad targ...
  • Date: November 15, 2013
  • Source: BeetTV
  • Targeting Used in 80% of Video Ads in UK, ...(06:26)
  • LONDON -About half of online video impressions in the United Kingdom in the first quarter came from the categories of consumer packaged goods, enterta...
  • Date: June 15, 2012
  • Source: BeetTV
  • AOL Sees Growth in Programmatic TV with 58...(04:10)
  • While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget. AOL h...
  • Date: December 17, 2014
  • Source: BeetTV
  • Kawaja: TV Buyers Must Be Slow-Rolled To P...(05:11)
  • If the digital advertising people getting high on "programmatic" trading are to access the $70 billion US TV ad market this way, they had better devel...
  • Date: May 01, 2014
  • Source: BeetTV
  • Yahoo To Replace Google as Firefox's Defau...(00:48)
  • Yahoo will supplant Google's search engine on Firefox's Web browser in the U.S., signaling Yahoo's resolve to regain some of the ground that it has lo...
  • Date: November 20, 2014
  • Source: The Street
  • Small Business News Adding to Markets Stre...(03:16)
  • U.S. futures were higher on advance of Tuesday's trading day on positive regarding small business strength. Alexandra Scaggs has details, and highligh...
  • Date: May 14, 2013
  • Source: WSJLive
  • The Ugly Truth of Online Video: Nearly 40%...(05:05)
  • As much as 30% to 40% of the video ad market is comprised of fraudulent or viewerless impressions, says Matt Timothy, President of video ad management...
  • Date: July 17, 2013
  • Source: BeetTV
  • Ad Technology Roars At Cannes Lions(00:30)
  • Ad executives and marketers descended on the French Riviera this week for an annual advertising event known as the Cannes Lions Festival of Creativity...
  • Date: June 21, 2014
  • Source: Wochit Tech
  • Automated Video Ad Buying Growing Up Down ...(04:14)
  • Online advertising's programmatic evolution is radiating from the US, through the UK and Europe, and is now lapping Australia's shores.
  • Date: October 23, 2013
  • Source: BeetTV
  • Facebook Targets Publishers for Mobile Ad ...(04:38)
  • With its recent acquisition of LiveRail, an enterprise software company that manages programmatic video ad sales for publishers, Facebook is embracin...
  • Date: September 26, 2014
  • Source: BeetTV