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australasia ad market|12|1
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Automated Video Ad Buying Growing Up Down ...
Online advertising's programmatic evolution is radiating from the US, through the UK and Europe, and is now lapping Australia's shores.
October 23, 2013
Online Video Ad Market Will Emulate TV
Video advertising in the U.S. only makes up two percent of the online advertising market but will make up 10 percent by 2013 according to eMarketer's ...
January 17, 2011
Google Expects Consolidation in Programmat...
Lately, ad tech vendors have been rushing like bulls out of a gate to bring out new automated ad delivery tools. But this proliferation may not always...
December 19, 2013
TV Caution Means Two-Tier Ad Market
Ad traders are adjusting to what they see as a two-speed video advertising ecosystem, as broadcasters are slower to adopt new-wave data-driven ad targ...
November 15, 2013
InMobi's Naveen Tewari Talks About Mobile ...
InMobi CEO and founder Naveen Tewari talks about his company's success in mobile ads outside of the United States.
December 19, 2011
TechCrunch TV News
Targeting Used in 80% of Video Ads in UK, ...
LONDON -About half of online video impressions in the United Kingdom in the first quarter came from the categories of consumer packaged goods, enterta...
June 15, 2012
Kawaja: TV Buyers Must Be Slow-Rolled To P...
If the digital advertising people getting high on "programmatic" trading are to access the $70 billion US TV ad market this way, they had better devel...
May 01, 2014
Small Business News Adding to Markets Stre...
U.S. futures were higher on advance of Tuesday's trading day on positive regarding small business strength. Alexandra Scaggs has details, and highligh...
May 14, 2013
The Ugly Truth of Online Video: Nearly 40%...
As much as 30% to 40% of the video ad market is comprised of fraudulent or viewerless impressions, says Matt Timothy, President of video ad management...
July 17, 2013
Ad Technology Roars At Cannes Lions
Ad executives and marketers descended on the French Riviera this week for an annual advertising event known as the Cannes Lions Festival of Creativity...
June 21, 2014
Facebook Targets Publishers for Mobile Ad ...
With its recent acquisition of LiveRail, an enterprise software company that manages programmatic video ad sales for publishers, Facebook is embracin...
September 26, 2014
The New York Times Launches "Ricochet" - V...
The New York Times Company has released a new digital program called Ricochet, helping brands better meet audience needs by attaching advertising to T...
May 04, 2012
Mom Once Hailed As ‘Superwoman’ Pleads Guilt...
Crew Searching For Missing UVa. Student Find...
City & State Officials Insist Chicago Is...
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