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1 - 12 out of39227 results
  • Automated Video Ad Buying Growing Up Down ...(04:14)
  • Online advertising's programmatic evolution is radiating from the US, through the UK and Europe, and is now lapping Australia's shores.
  • Date: October 23, 2013
  • Source: BeetTV
  • Rubicon Project CEO: Digital Ad Market Sur...(04:27)
  • The Rubicon Project has gained Wall Street's confidence since going public last year through experience and outperformance, said the company's CEO Fra...
  • Date: April 10, 2015
  • Source: The Street
  • Online Video Ad Market Will Emulate TV(02:02)
  • Video advertising in the U.S. only makes up two percent of the online advertising market but will make up 10 percent by 2013 according to eMarketer's ...
  • Date: January 17, 2011
  • Source: BeetTV
  • Google Expects Consolidation in Programmat...(13:47)
  • Lately, ad tech vendors have been rushing like bulls out of a gate to bring out new automated ad delivery tools. But this proliferation may not always...
  • Date: December 19, 2013
  • Source: BeetTV
  • TV Caution Means Two-Tier Ad Market(05:51)
  • Ad traders are adjusting to what they see as a two-speed video advertising ecosystem, as broadcasters are slower to adopt new-wave data-driven ad targ...
  • Date: November 15, 2013
  • Source: BeetTV
  • Targeting Used in 80% of Video Ads in UK, ...(06:26)
  • LONDON -About half of online video impressions in the United Kingdom in the first quarter came from the categories of consumer packaged goods, enterta...
  • Date: June 15, 2012
  • Source: BeetTV
  • Being a Change Agent = Reading Trends, Mor...(05:11)
  • The changes that were apparent up to thirty years ago are on the cusp of hitting the ad market hard with transformations. Those are among the predicti...
  • Date: May 18, 2015
  • Source: BeetTV
  • AOL Sees Growth in Programmatic TV with 58...(04:10)
  • While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget. AOL h...
  • Date: December 17, 2014
  • Source: BeetTV
  • Small Business News Adding to Markets Stre...(03:16)
  • U.S. futures were higher on advance of Tuesday's trading day on positive regarding small business strength. Alexandra Scaggs has details, and highligh...
  • Date: May 14, 2013
  • Source: WSJ Video
  • Kawaja: TV Buyers Must Be Slow-Rolled To P...(05:11)
  • If the digital advertising people getting high on "programmatic" trading are to access the $70 billion US TV ad market this way, they had better devel...
  • Date: May 01, 2014
  • Source: BeetTV
  • Yahoo To Replace Google as Firefox's Defau...(00:48)
  • Yahoo will supplant Google's search engine on Firefox's Web browser in the U.S., signaling Yahoo's resolve to regain some of the ground that it has lo...
  • Date: November 20, 2014
  • Source: The Street