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Automated Video Ad Buying Growing Up Down ...
Online advertising's programmatic evolution is radiating from the US, through the UK and Europe, and is now lapping Australia's shores.
October 23, 2013
Rubicon Project CEO: Digital Ad Market Sur...
The Rubicon Project has gained Wall Street's confidence since going public last year through experience and outperformance, said the company's CEO Fra...
April 10, 2015
Online Video Ad Market Will Emulate TV
Video advertising in the U.S. only makes up two percent of the online advertising market but will make up 10 percent by 2013 according to eMarketer's ...
January 17, 2011
Google Expects Consolidation in Programmat...
Lately, ad tech vendors have been rushing like bulls out of a gate to bring out new automated ad delivery tools. But this proliferation may not always...
December 19, 2013
InMobi's Naveen Tewari Talks About Mobile ...
InMobi CEO and founder Naveen Tewari talks about his company's success in mobile ads outside of the United States.
December 19, 2011
TechCrunch TV News
TV Caution Means Two-Tier Ad Market
Ad traders are adjusting to what they see as a two-speed video advertising ecosystem, as broadcasters are slower to adopt new-wave data-driven ad targ...
November 15, 2013
Targeting Used in 80% of Video Ads in UK, ...
LONDON -About half of online video impressions in the United Kingdom in the first quarter came from the categories of consumer packaged goods, enterta...
June 15, 2012
Being a Change Agent = Reading Trends, Mor...
The changes that were apparent up to thirty years ago are on the cusp of hitting the ad market hard with transformations. Those are among the predicti...
May 18, 2015
AOL Sees Growth in Programmatic TV with 58...
While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget. AOL h...
December 17, 2014
Small Business News Adding to Markets Stre...
U.S. futures were higher on advance of Tuesday's trading day on positive regarding small business strength. Alexandra Scaggs has details, and highligh...
May 14, 2013
Kawaja: TV Buyers Must Be Slow-Rolled To P...
If the digital advertising people getting high on "programmatic" trading are to access the $70 billion US TV ad market this way, they had better devel...
May 01, 2014
Yahoo To Replace Google as Firefox's Defau...
Yahoo will supplant Google's search engine on Firefox's Web browser in the U.S., signaling Yahoo's resolve to regain some of the ground that it has lo...
November 20, 2014
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