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Automated Video Ad Buying Growing Up Down ...
Online advertising's programmatic evolution is radiating from the US, through the UK and Europe, and is now lapping Australia's shores.
October 23, 2013
Google Expects Consolidation in Programmat...
Lately, ad tech vendors have been rushing like bulls out of a gate to bring out new automated ad delivery tools. But this proliferation may not always...
December 19, 2013
Online Video Ad Market Will Emulate TV
Video advertising in the U.S. only makes up two percent of the online advertising market but will make up 10 percent by 2013 according to eMarketer's ...
January 17, 2011
TV Caution Means Two-Tier Ad Market
Ad traders are adjusting to what they see as a two-speed video advertising ecosystem, as broadcasters are slower to adopt new-wave data-driven ad targ...
November 15, 2013
InMobi's Naveen Tewari Talks About Mobile ...
InMobi CEO and founder Naveen Tewari talks about his company's success in mobile ads outside of the United States.
December 19, 2011
TechCrunch TV News
Targeting Used in 80% of Video Ads in UK, ...
LONDON -About half of online video impressions in the United Kingdom in the first quarter came from the categories of consumer packaged goods, enterta...
June 15, 2012
Small Business News Adding to Markets Stre...
U.S. futures were higher on advance of Tuesday's trading day on positive regarding small business strength. Alexandra Scaggs has details, and highligh...
May 14, 2013
The Ugly Truth of Online Video: Nearly 40%...
As much as 30% to 40% of the video ad market is comprised of fraudulent or viewerless impressions, says Matt Timothy, President of video ad management...
July 17, 2013
The New York Times Launches "Ricochet" - V...
The New York Times Company has released a new digital program called Ricochet, helping brands better meet audience needs by attaching advertising to T...
May 04, 2012
The Secret About Online Ad Traffic
Digital marketing is experiencing growing pains, as marketers confront rampant fraud. WSJ’s Suzanne Vranica reports on digits. Photo: AP.
March 24, 2014
Collective's CEO Apprendi: Sell Side or Bu...
PALM SPRINGS, CA - Since its inception, digital advertising services company Collective has focused on brand marketers, not publishers. Joe Appren...
February 19, 2014
AOL's Harnevo: Branded Video Will Boom as ...
Pre-roll adverts are the largest slice of AOL's video advertising revenue - but the outfit nevertheless thinks the format will be challenged.
February 19, 2014
UPS Worker & Nanny Thwart Baby Kidnapper
Padma Lakshmi's Toned Abs
2 Boys Sexually Assaulted in Park Bathrooms
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