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Big Brand Marketers Eager For Digital Vide...
Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, said Randall...
February 22, 2012
Online Video Inventory Should Be More TV-L...
Online video faces a challenge in scarcity of quality inventory for ads, but that can be turned into an advantage by borrowing a page from TV's playbo...
March 23, 2012
YouTube May Solve Video Inventory Shortage...
The dearth in quality inventory for online video ads could be solved by YouTube's partner program and more attention paid to "Web TV" shows. That was ...
March 26, 2012
Addressablity Maximizes Video Inventory
Given the constraints in the supply of video inventory, technology firms are looking for ways to help publishers optimize campaigns across screens, sa...
March 04, 2013
FreeWheel Has TV Ad Integration With Media...
FreeWheel, the video ad management platform for many top digital publishers including NBC, has an integration with TV ad platform Mediaocean to allow ...
May 03, 2013
AOL's Rechtman on Sees Vast Video Inventor...
MONACO -- The online advertising business would greatly benefit from technology that curates peer-to-peer content and identifies the content that can ...
January 03, 2013
BrightRoll Introduces Video Inventory Mana...
BrightRoll, the big San Francisco-based provider of video advertising services, announced today the introduction of tools including an inventory plann...
April 12, 2012
HuffPo CEO Aims To Triple Video Inventory ...
Advertisers must quickly move their money to online video to catch up with consumer demand - but publishers must give them reasons to, too, says the C...
October 08, 2014
Forrester's O'Connell: Programmatic Buying...
The emergence of real-time bidding solutions for online video ad buying, which are employed by ad agencies, will replace the ways buying is done today...
August 14, 2012
Digital Video Is Headed to the Living Room...
From its place on the desktop mobile, digital video is finding its place in the living room via Internet-connected devices, says Dermot McCormick, Pre...
April 29, 2015
Wibbitz Touts Tech Tools to Boost Video In...
Journalism has shifted from text-centric to video-centric and that's why tech platform Wibbitz believes it has an opportunity to gain traction with it...
March 09, 2013
2015: The Year of Digital Video
Eyeview CEO and co-founder Oren Harnevo joins digits and explains how personalized online ads will unlock significant value and help make 2015 the yea...
November 25, 2014
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