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  • Teaching Your Kids About Alcohol in the Me...(02:10)
  • Alcohol marketing has become a big part of TV, movies and social media, too. For kids, it’s hard to see past all the flashy ads and think critically a...
  • Date: June 09, 2013
  • Source: Common Sense Media
  • How to Advertise Effectively(01:30)
  • Nina DiSesa, chairman of McCann Erickson New York, talks about how effective advertising can change the behavior of the consumer. She also talks about...
  • Date: June 02, 2010
  • Source: BigThink
  • Advertising Effectively(01:30)
  • Nina DiSesa explains what effective advertising is. She also talks about how to measure the effectiveness of advertising.
  • Date: July 02, 2008
  • Source: BigThink
  • Popcorn Makes Advertising Less Effective(01:04)
  • Popcorn shields viewers from the effects of advertisements in the movie theater, according to a study by the University of Cologne. Lisa D'Souza expla...
  • Date: October 14, 2013
  • Source: Buzz60
  • Brightroll and Nielsen Study Ties Mobile V...(02:38)
  • A Nielsen study of mobile video advertising effectiveness, commissioned by video adtech provider Brightroll, finds that cross-screen TV ad buying whic...
  • Date: October 04, 2014
  • Source: BeetTV
  • YuMe's Ad Reach Calculator Sparks Assembly...(02:21)
  • Recently-formed media agency Assembly says it will use YuMe's new Reach Calculator tool, developed with Nielsen, to show advertisers the effect of mov...
  • Date: June 04, 2014
  • Source: BeetTV
  • How to Make Kids Ad Savvy(02:49)
  • On TV, in print, and online, kids are bombarded with advertising. Most parents are familiar with the strategies advertisers use, but kids may not reco...
  • Date: January 15, 2014
  • Source: Common Sense Media
  • Facebook Makes Progress Targeting Users(00:39)
  • Facebook highlighted two ad campaigns in an attempt to persuade advertisers that its massive membership base and ability to home in on specific audien...
  • Date: February 26, 2014
  • Source: Wochit Tech
  • David Hallerman on Effective Online Video ...(03:21)
  • On these pages, we have explored what form of online video advertising is effective. This in a business still very much in its early stages and strate...
  • Date: February 09, 2011
  • Source: BeetTV
  • How Smoking in the Media Affects Children(02:09)
  • Tobacco companies spend almost 10 billion dollars a year on marketing. And most of it is aimed at young people. Find out how to help your kids see bey...
  • Date: January 15, 2014
  • Source: Common Sense Media
  • The Effects of Alcohol Ads in Movies on Te...(01:16)
  • In this edition of EmpowHER's, "HER Daily Dose", Bailey Mosier examines a report showing a correlation between alcohol product placement in movies and...
  • Date: April 15, 2012
  • Source: EmpowHER