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How to Advertise Effectively
Nina DiSesa, chairman of McCann Erickson New York, talks about how effective advertising can change the behavior of the consumer. She also talks about...
June 02, 2010
Teaching Your Kids About Alcohol in the Me...
Alcohol marketing has become a big part of TV, movies and social media, too. For kids, it’s hard to see past all the flashy ads and think critically a...
June 09, 2013
Common Sense Media
Nina DiSesa explains what effective advertising is. She also talks about how to measure the effectiveness of advertising.
July 02, 2008
Popcorn Makes Advertising Less Effective
Popcorn shields viewers from the effects of advertisements in the movie theater, according to a study by the University of Cologne. Lisa D'Souza expla...
October 14, 2013
Brightroll and Nielsen Study Ties Mobile V...
A Nielsen study of mobile video advertising effectiveness, commissioned by video adtech provider Brightroll, finds that cross-screen TV ad buying whic...
October 04, 2014
New Airfare Advertising Rules Take Effect
Airlines are now required to include all fees and taxes in any advertised airfare listing.
January 26, 2012
Viral Video Recap: Assassin Kittens and Un...
On this week’s viral video recap: Assassin’s Creed played by kittens, an effective advertisement and the difference between apples and dolphins.
September 29, 2014
YuMe's Ad Reach Calculator Sparks Assembly...
Recently-formed media agency Assembly says it will use YuMe's new Reach Calculator tool, developed with Nielsen, to show advertisers the effect of mov...
June 04, 2014
Bud Light Campaign Tells Drunk People to R...
Bud Light's Up-For-Whatever campaign is leaving another sour, watered-down taste in people's mouths, and it's not the beer.The campaign, which was lau...
April 30, 2015
Facebook Makes Progress Targeting Users
Facebook highlighted two ad campaigns in an attempt to persuade advertisers that its massive membership base and ability to home in on specific audien...
February 26, 2014
How to Make Kids Ad Savvy
On TV, in print, and online, kids are bombarded with advertising. Most parents are familiar with the strategies advertisers use, but kids may not reco...
January 15, 2014
Common Sense Media
David Hallerman on Effective Online Video ...
On these pages, we have explored what form of online video advertising is effective. This in a business still very much in its early stages and strate...
February 09, 2011
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