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Cooper of Adweek on Risks For Publishers
While so called "native advertising," meaning advertising messages integrated into what might appear as editorial content, is growing as publishers se...
June 25, 2013
Native Is the Future of Mobile Advertising...
COLOGNE - Banner ads on mobile just "doesn't exist in my mind" and the future is native advertising, delivered in innovative ways, says Chris Wallace,...
September 24, 2015
Branded Video Comes of Age as Madison Aven...
As consumption of media fragments, and moves increasingly to digital, big brands are looking to their agencies for ways to associate with hard-to-reac...
October 14, 2011
Twitter Buys Namo Media To Expand Its Nati...
Twitter today has made another acquisition to build out its ad tech business — specifically in the area of native ads. It has acquired Namo Media, a s...
June 05, 2014
Adobe Plans to Join Advertising
Video advertising and content are essentially "separate", says Ashley Still, Director of Video Solutions for Adobe Systems in this interview with Beet...
November 03, 2011
How Google Scans Email for Child Porn
Questions are raised when Google tips police to illegal images found in Gmail. Also: Navdy shows apps on a car's windshield, and the iPhone 6 is said ...
August 06, 2014
Zagorski CEO: 'EXelate Launching TV-Mobile...
It's been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging ...
March 01, 2015
Apple to Update App Store, Offer Free Down...
Apple is set to release an updated version of its Apple Store app, which will integrate content from iTunes and iBookstore.
July 21, 2013
Today's Best Advertising Techniques
Nina DiSesa, chairman of McCann Erickson New York, talks about the best way to advertise. She also talks about how to keep the advertising message app...
June 02, 2010
Jun Group Delivers Results For Top Brands ...
With 56% of Facebook users visiting the social network to play social games, it's a natural fit to integrate branded video into those games on behalf ...
August 15, 2012
CNN.com Readies Full Integration with Face...
Today in New York, CNN.com announced a number of developments around digital content including full integration with Facebook Connect, a blog network ...
January 26, 2011
AdRoll Peels Back the Layers of Facebook R...
Facebook has billions of eyeballs fixed firmly on its network. AdRoll's President, Adam Berke, discusses the company's 'Retargeting on Facebook' repo...
August 05, 2014
New York Financial Press
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