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MasterCard Advertises Apple Pay Using Base...
The rollout of Apple Pay has reignited interest in mobile payments, but most consumers are still using plastic to pay. Now MasterCard, one of Apple's ...
October 22, 2014
Why It's Always 9:41 On iPhones In Ads
The time chosen to be featured on advertised Apple devices wasn't a random choice made by the company, there's actually an interesting reason behind i...
November 15, 2014
No Option to Remove Ads on Kindle Fires
Amazon says users of the new Kindle Fires will be stuck with lock-screen advertisements, Apple could be building its own Pandora, and Giftly offers a ...
September 08, 2012
Apple Buys 12-Page Spread in Vogue to Prom...
If you open up the March issue of Vogue, expect to see a 12-page spread for the new Apple Watch. So is this simply an advertisement or does Apple's mo...
February 26, 2015
Analysis: Apple's Slow Ad Growth Won't Slo...
Advertisers don’t like that they can’t get more user information out of Apple. Its iAds growth has been slow as a result.
February 19, 2014
Will Businesses Bite Into Apple’s iBeacon?
Apple's location-tracking iBeacon allows apps to directly target users with advertisements and deals when a customer is in range of specific items. So...
July 28, 2014
Apple’s Former Ad Guru Explains Why The IP...
Consumer reception to the iPhone 5c has been on the whole underwhelming to say the least. Now former Apple advertising executive Ken Segall has penned...
February 19, 2014
Google Proposes Disabling iOS Security to ...
Google has a workaround to make sure developers can still deliver ads in iOS applications, but it prevents Apple’s new security tools from working.
August 29, 2015
30-Second Apple Ad Shows Nearly 150 Ways U...
Apple Computers' new 'Stickers' MacBook ad isn’t about what Apple puts inside of the machine, but what users put on the outside. Jen Markham explains...
July 25, 2014
Apple's Major Advertising Play: Why the Ch...
In a shift from its usual policy, Apple is revamping its iAd ad unit and sharing its first-party data with ad networks to make ads more consumer frien...
December 08, 2014
Why Apple Grabbed Sales Director From Watc...
Tag Heuer’s VP of sales and retail is the latest of Apple’s recent luxury hires.
July 05, 2014
Twitter Has Most Social #BlackFriday Ever
What big of a role is social media is playing on Black Friday shopping and advertising? Spredfast director of analytics and research Chris Kerns share...
November 28, 2014
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