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Carlsberg Has an Awesome Response to 'Beac...
Carlsberg has waded into the beach body debate, with a perfect response to the controversial advertisements.
May 01, 2015
Tories Propose Plan to Use Journalists' Wo...
The Conservatives are considering a plan to allow the use of journalistic news content in political party advertising without permission or compensati...
October 09, 2014
Target Settles Multimillion-Dollar False A...
Target has settled a multimillion-dollar lawsuit in California over false advertising, but it's not the only company accused of deceiving customers.
February 11, 2015
If Yogurt Were Advertised Like Beer
Stone Creek Yogurt: The probiotic you need to get your party going!
December 18, 2014
Analysis: Apple's Slow Ad Growth Won't Slo...
Advertisers don’t like that they can’t get more user information out of Apple. Its iAds growth has been slow as a result.
February 19, 2014
Scandinavian Bank's 'Transparent Banking' ...
A Scandinavian bank is promoting its 'transparent banking' with a new set of ads that are really sort of more about transparent bank advertising. Jen ...
November 25, 2014
Could on-Screen Menus Be Tailored to Your ...
The president of Cineplex Digital Networks says while it may sound sci-fi, personalized advertising in storefronts isn't that far away. Retailers are ...
June 23, 2014
YouTube Skippable Ads Keep 50 Percent More...
Putting users in control can put publishers at an advantage, it seems. Google's TrueView video ad format may let users skip YouTube pre-roll ads - but...
December 23, 2013
Facebook Plays Advertising Matchmaker for ...
Media companies are already paranoid that Facebook could begin deciding the winners and losers in journalism, so their fears won't be allayed by the s...
April 23, 2015
Drones Tapped for Targeted Advertising Pur...
Drones are joining blimps, sign-toting planes, and skywriters in the work of spreading messages across the sky.
April 30, 2014
Women as Objects and Adverts
As Hillary Clinton embarks on a campaign to become the first female president, a retrospective of American adverts shows how the country has viewed wo...
April 14, 2015
BBC World News
Denise Colella on Interactive Advertising
Maxifier President Denise Colella discusses interactive advertising at dmexco 2014.
September 19, 2014
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