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Buzzfeed Leads Media Upstarts With A Fresh...
BuzzFeed's $19.3 million in recent funding could mean changes in Internet advertising.
January 07, 2013
Arianna Huffington: Real-Time Ads on Huff...
At the Digitas NewFront event last week, the Huffington Post and Digitas announced an arrangement by which the agency can activate real-time, native a...
May 06, 2013
The New York Times Launches Real-Time Ad S...
The New York Times has launched "Spark," a product created by the Times' R&D lab that serves display advertising into stories as they are trending on ...
February 19, 2013
Ashley Swartz on Advertising Collaboration...
Last week, thought leaders in online video advertising came together to discuss the problems, the challenges and the opportunities of the industry at ...
February 07, 2013
Twitter Launches Advertising Services in M...
Twitter announced Sunday it is partnering up with Connect Ads to bring advertising services to MENA region.
January 27, 2013
The Challenges and Rewards of Advanced TV ...
"Audiences are changing—they’re not watching just television anymore. They’re multi-tasking," says Beet.TV contributor Ashely Swartz. As a result, adv...
January 19, 2013
Videology's Scott Ferber: TV and Online Ad...
TV and video planning have been moving closer in recent years, and all signs point to 2013 as the year the two will finally merge, predicts Scott Ferb...
January 17, 2013
The Dark Side of Online Video Advertising
While most of the online video ecosystem is fine, "there is a dark side," where some companies artificially increase view rates, while others place in...
July 06, 2011
Nielsen's Howard Shimmel on Cross Platform...
Nielsen clients have been leaning heavily on its cross-platform measurement tools especially given the increase in online video viewing, said Nielsen'...
February 16, 2011
YuMe-Samsung Deal to Deliver Targeted Ads ...
The YuMe-Samsung deal to deliver video ads on Samsung's smart TVs will help ads on TV become more targeted, said Scott McLernon, YuMe's Chief Revenue ...
January 18, 2012
YouTube Is Building A Paywall
YouTube, the greatest repository of free online video content, is building a paywall. But are falling advertising revenues to blame? Or is YouTube's e...
May 09, 2013
HP Live Segments
Do You Actually Retain Viewers On YouTube?
Paul Cooney and Eric Striffler join Ahmed to discuss how difficult it is to retain viewers on YouTube.
May 09, 2013
HuffPost Live Highlights
Stay Fit on the Go: Healthy Travel Tips
Affleck and Garner Poke Fun at Their Marriage
Heidi Klum Takes a Tumble
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