At the Digitas NewFront event last week, the Huffington Post and Digitas announced an arrangement by which the agency can activate real-time, native a...
The New York Times has launched "Spark," a product created by the Times' R&D lab that serves display advertising into stories as they are trending on ...
Last week, thought leaders in online video advertising came together to discuss the problems, the challenges and the opportunities of the industry at ...
"Audiences are changing—they’re not watching just television anymore. They’re multi-tasking," says Beet.TV contributor Ashely Swartz. As a result, adv...
TV and video planning have been moving closer in recent years, and all signs point to 2013 as the year the two will finally merge, predicts Scott Ferb...
While most of the online video ecosystem is fine, "there is a dark side," where some companies artificially increase view rates, while others place in...
Nielsen clients have been leaning heavily on its cross-platform measurement tools especially given the increase in online video viewing, said Nielsen'...
The YuMe-Samsung deal to deliver video ads on Samsung's smart TVs will help ads on TV become more targeted, said Scott McLernon, YuMe's Chief Revenue ...
YouTube, the greatest repository of free online video content, is building a paywall. But are falling advertising revenues to blame? Or is YouTube's e...