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Mail Online's New US CEO Steinberg: "We A...
CANNES, France -- The conservative British mid-market tabloid is a gargantuan celebrity traffic driver online. Now it wants to both align and connect ...
June 18, 2014
Analysis: Apple's Slow Ad Growth Won't Slo...
Advertisers don’t like that they can’t get more user information out of Apple. Its iAds growth has been slow as a result.
February 19, 2014
Could on-Screen Menus Be Tailored to Your ...
The president of Cineplex Digital Networks says while it may sound sci-fi, personalized advertising in storefronts isn't that far away. Retailers are ...
June 23, 2014
Drones Tapped for Targeted Advertising Pur...
Drones are joining blimps, sign-toting planes, and skywriters in the work of spreading messages across the sky.
April 30, 2014
YouTube Skippable Ads Keep 50 Percent More...
Putting users in control can put publishers at an advantage, it seems. Google's TrueView video ad format may let users skip YouTube pre-roll ads - but...
December 23, 2013
Video Ads Perform Better On Mobile: Jun Gr...
The booming video advertising segment stands an even better chance of ringing up success on mobile devices than it has on desktop so far. That's accor...
July 30, 2014
Mobile Ad Sales Leap Higher
Research firm eMarketer estimates that mobile ad spending will climb 83 percent this year to nearly $18 billion, surpassing newspaper and radio. CMO T...
July 22, 2014
Roku Helps Video Partners Try to Crack OTT...
Soon to announce it's "significantly beyond" the five million US sales it announced this April, internet video device outfit Roku is more than a box m...
December 16, 2013
Analogue Data Is Changing Digital Ads
One of the biggest changes in the digital video industry is coming thanks to the arrival of ye olde traditional TV advertising practices, says one ind...
December 12, 2013
Civolution Powers 60 Percent Uplift In Soc...
Ads served in to social networks can perform better when they are driven to synchronize with ads playing simultaneously on TV, says data provider Civo...
December 12, 2013
Video Ad Formats Still Not Suited to Multi...
The industry is still not configured to easily producing online advertising that works across digital screens, a panel convened by Beet.TV agrees.
December 01, 2013
SXSW Shingerview: Colleen Kenny, CBS
David Shing, AOL's digital prophet, speaks with Colleen Kenny, VP, CBS Marketing, on brand building in a fragmented world at SXSW Interactive 2014.
April 09, 2014
Jessica Alba Stuns at 'Sin City 2' Premiere
Former Virginia Governor Takes Stand In...
Drink of the Day: Nuttin' But Thyme
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