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DoubleVerify CEO: How Bots Dress Up and Pl...
By now, you might have already heard plenty about "bots" defrauding advertisers. But what are bots and how do they actually work?
May 07, 2015
Carlsberg Has an Awesome Response to 'Beac...
Carlsberg has waded into the beach body debate, with a perfect response to the controversial advertisements.
May 01, 2015
Tories Propose Plan to Use Journalists' Wo...
The Conservatives are considering a plan to allow the use of journalistic news content in political party advertising without permission or compensati...
October 09, 2014
Target Settles Multimillion-Dollar False A...
Target has settled a multimillion-dollar lawsuit in California over false advertising, but it's not the only company accused of deceiving customers.
February 11, 2015
If Yogurt Were Advertised Like Beer
Stone Creek Yogurt: The probiotic you need to get your party going!
December 18, 2014
Rubicon's Stevens Sees Retailers Becoming ...
If you thought it was just media companies that were selling automatic online advertising, think again. Retailers are also becoming media companies, a...
July 02, 2015
Analysis: Apple's Slow Ad Growth Won't Slo...
Advertisers don’t like that they can’t get more user information out of Apple. Its iAds growth has been slow as a result.
February 19, 2014
Scandinavian Bank's 'Transparent Banking' ...
A Scandinavian bank is promoting its 'transparent banking' with a new set of ads that are really sort of more about transparent bank advertising. Jen ...
November 25, 2014
Could on-Screen Menus Be Tailored to Your ...
The president of Cineplex Digital Networks says while it may sound sci-fi, personalized advertising in storefronts isn't that far away. Retailers are ...
June 23, 2014
Native Video Advertising Is Center Stage f...
Native advertising has become a central focus for revenue at The New York Times, according Chief Revenue Officer Meredith Levien in this profile artic...
May 08, 2015
EU Telecoms Would Make Risky Bets by Block...
Blocking mobile ads hasn't worked before and could bring regulatory trouble, but the amount of money telecoms might wring from Google could be huge.
May 16, 2015
YouTube Skippable Ads Keep 50 Percent More...
Putting users in control can put publishers at an advantage, it seems. Google's TrueView video ad format may let users skip YouTube pre-roll ads - but...
December 23, 2013
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