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BlackArrow's President: Dynamic Ad Inserti...
.Early in 2013, the press announced that DAI – dynamic ad insertion – was enabled across nearly 30 million homes, mostly in homes serviced by Comcast ...
June 10, 2013
The Challenges and Rewards of Advanced TV ...
"Audiences are changing—they’re not watching just television anymore. They’re multi-tasking," says Beet.TV contributor Ashely Swartz. As a result, adv...
January 19, 2013
Simulmedia Shows Purchase Outcomes From TV...
Dave Morgan's latest advertising technology venture, Simulmedia, has already been helping advertisers buy ads on linear TV using digital data. Now it ...
February 19, 2015
Verizon Approaches AOL on Potential Deal
Citing people with knowledge of the matter, Bloomberg has reported that Verizon Communications approached AOL about a potential acquisition or joint v...
January 06, 2015
AT&T Advanced Ad Division Zeroes in on ROI...
FORT LAUDERDALE -- The advertising focus for 2015 will squarely be on ROI, thanks to the proliferation of programmatic buying, says Chris Monteferrant...
February 04, 2015
AT&T Keen on Data-Driven Ad Buying
FORT LAUDERDALE -- MVPDs like AT&T are looking at ways to integrate more data into media buying and planning , says Chris Monteferrante, VP National S...
February 11, 2015
AOL's Gabriel: The Importance Of Being 'Fu...
Advertising technology firms are fond of flexing their "stack" - each boasts the varied strata of their connectable platform pieces. But what does "fu...
January 31, 2014
Comcast Set to Deliver Addressable Ads to ...
Comcast, the nation's largest cable operator, is ready to deliver addressable ads on a household level and will role out the service fully this year....
October 06, 2014
PubMatic Unveils New Privacy Technology
Digital advertising technology company PubMatic announced the launch of a new technology solution for privacy at the Cannes Lions last week where we...
June 26, 2013
IAB Taps Xaxis Chair David J. Moore to Lea...
PHOENIX - In effort to establish global standards around advertising technology, the Interactive Advertising Bureau has created the IAB Tech Lab and t...
February 12, 2015
Private Exchanges Spur Growth in Programma...
Private exchanges for programmatic ad buying will play a vital role in growing the overall audience-based buying business, says Jana Eisenstein, Manag...
April 11, 2013
Simulmedia's Glantz: We Are Measuring Busi...
FORT LAUDERDALE - Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business De...
January 29, 2015
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