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  • BlackArrow's President: Dynamic Ad Inserti...(04:40)
  • .Early in 2013, the press announced that DAI – dynamic ad insertion – was enabled across nearly 30 million homes, mostly in homes serviced by Comcast ...
  • Date: June 10, 2013
  • Source: BeetTV
  • The Challenges and Rewards of Advanced TV ...(02:42)
  • "Audiences are changing—they’re not watching just television anymore. They’re multi-tasking," says Beet.TV contributor Ashely Swartz. As a result, adv...
  • Date: January 19, 2013
  • Source: BeetTV
  • Simulmedia Shows Purchase Outcomes From TV...(07:06)
  • Dave Morgan's latest advertising technology venture, Simulmedia, has already been helping advertisers buy ads on linear TV using digital data. Now it ...
  • Date: February 19, 2015
  • Source: BeetTV
  • Verizon Approaches AOL on Potential Deal(00:39)
  • Citing people with knowledge of the matter, Bloomberg has reported that Verizon Communications approached AOL about a potential acquisition or joint v...
  • Date: January 06, 2015
  • Source: Wochit Tech
  • AT&T Advanced Ad Division Zeroes in on ROI...(06:40)
  • FORT LAUDERDALE -- The advertising focus for 2015 will squarely be on ROI, thanks to the proliferation of programmatic buying, says Chris Monteferrant...
  • Date: February 04, 2015
  • Source: BeetTV
  • AT&T Keen on Data-Driven Ad Buying(08:10)
  • FORT LAUDERDALE -- MVPDs like AT&T are looking at ways to integrate more data into media buying and planning , says Chris Monteferrante, VP National S...
  • Date: February 11, 2015
  • Source: BeetTV
  • AOL's Gabriel: The Importance Of Being 'Fu...(04:11)
  • Advertising technology firms are fond of flexing their "stack" - each boasts the varied strata of their connectable platform pieces. But what does "fu...
  • Date: January 31, 2014
  • Source: BeetTV
  • Comcast Set to Deliver Addressable Ads to ...(05:02)
  • Comcast, the nation's largest cable operator, is ready to deliver addressable ads on a household level and will role out the service fully this year....
  • Date: October 06, 2014
  • Source: BeetTV
  • PubMatic Unveils New Privacy Technology(04:42)
  • Digital advertising technology company PubMatic announced the launch of a new technology solution for privacy at the Cannes Lions last week where we...
  • Date: June 26, 2013
  • Source: BeetTV
  • IAB Taps Xaxis Chair David J. Moore to Lea...(03:22)
  • PHOENIX - In effort to establish global standards around advertising technology, the Interactive Advertising Bureau has created the IAB Tech Lab and t...
  • Date: February 12, 2015
  • Source: BeetTV
  • Private Exchanges Spur Growth in Programma...(03:44)
  • Private exchanges for programmatic ad buying will play a vital role in growing the overall audience-based buying business, says Jana Eisenstein, Manag...
  • Date: April 11, 2013
  • Source: BeetTV
  • Simulmedia's Glantz: We Are Measuring Busi...(07:19)
  • FORT LAUDERDALE - Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business De...
  • Date: January 29, 2015
  • Source: BeetTV

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