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Nike Vs. Adidas - the Brand Battle in Braz...
At the World Cup this summer rivalries will be rife. None more so than the brand battle between Adidas and Nike. Historically, Germany's Adidas is ha...
April 02, 2014
Justin Bieber Meets Fans in Shanghai
Teen pop star Justin Bieber met fans in the Chinese financial hub of Shanghai on Saturday (October 5). At a promotional event for the Adidas brand, Bi...
October 07, 2013
Adidas NEO Label Launches Justin Bieber Lo...
Fans of Justin Bieber can glimpse the pop star wearing the 2013 winter collection via teen brand Adidas NEO Label's interactive lookbook.
October 17, 2013
Adidas Sells Out Of 'Boston Stands As One'...
Compassion is in fashion, and athletic brand Adidas is struggling to keep up with demand — selling out of its limited edition 'Boston Stands As One' T...
April 22, 2013
Justin Bieber Calling on Fans for Video to...
Justin Bieber is ALL music, ALL heartthrob and NO trouble at least in his latest Adidas NEO Campaign.
March 23, 2014
More Sponsors Revolt Over Qatar Cup
Just days before kick-off at the World Cup in Brazil - and transport troubles in Sao Paulo. Metro workers in the city, which is hosting the opening g...
June 09, 2014
Adidas Bets on World Cup for Lift Against ...
In its race with market leader Nike, Adidas is stumbling. The company is hoping sales ahead of next year's World Cup soccer championship in Brazil wil...
November 06, 2013
Adidas Runs Into Trouble
Adidas, the world's second largest sportswear maker, has reported a loss for the last three months of 2012, mainly owing to impairment charges relatin...
March 07, 2013
New Focus on Fashion Propels Adidas in Chi...
Adidas saw a 15% jump in its China sales in 2012. Shaun Rein of China Market Research tells the WSJ's Jake Lee how the German apparel maker has found ...
March 08, 2013
Nike Vs. Adidas Sponsorship in the London ...
Nike's clever viral campaign is making the running against official Olympic sponsors Adidas as the German sports makes announces its latest earnings. ...
August 02, 2012
Adidas To Allow Instagram Photos On Custom...
The shoe maker says an app will be available for the iPhone and Android in August of this year.
May 17, 2014
Manchester United Bags Record Adidas Deal
Fans at this Adidas sports store in Frankfurt try to grab a piece of history. While, elsewhere, Adidas is making it, with former English soccer champi...
July 14, 2014
Parents Suing Company Whose Suggested Nanny...
Battle of the Butts at the 2014 MTV VMAs!
Pamela Anderson Won't Do ALS Ice Bucket...
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