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Nike Vs. Adidas - the Brand Battle in Braz...
At the World Cup this summer rivalries will be rife. None more so than the brand battle between Adidas and Nike. Historically, Germany's Adidas is ha...
April 02, 2014
Rita Ora Reveals What a Superstar Really I...
British pop star Rita Ora opens up about her designing for the sports brand Adidas and what it is like to be a superstar.
January 23, 2015
Vietnam Hit by Rare Strike at Major Footwe...
Thousands of workers at a major factory in southern Vietnam went on strike for a fifth day on Tuesday in protest over social insurance coverage, in ra...
March 31, 2015
Justin Bieber Meets Fans in Shanghai
Teen pop star Justin Bieber met fans in the Chinese financial hub of Shanghai on Saturday (October 5). At a promotional event for the Adidas brand, Bi...
October 07, 2013
Adidas Considers Giving up Golf
Adidas may have thought it potted a hole in one when it bought Adams, Ashworth and TaylorMade. However, those golfing brands have ended up in the bunk...
August 06, 2015
Adidas NEO Label Launches Justin Bieber Lo...
Fans of Justin Bieber can glimpse the pop star wearing the 2013 winter collection via teen brand Adidas NEO Label's interactive lookbook.
October 17, 2013
Adidas Sells Out Of 'Boston Stands As One'...
Compassion is in fashion, and athletic brand Adidas is struggling to keep up with demand — selling out of its limited edition 'Boston Stands As One' T...
April 22, 2013
Another Kick for Adidas
As Adidas struggles to keep pace with Nike, Q3 was broadly in line and it is holding its ground in Europe, with its shares opening close to 5% higher....
November 06, 2014
Justin Bieber Calling on Fans for Video to...
Justin Bieber is ALL music, ALL heartthrob and NO trouble at least in his latest Adidas NEO Campaign.
March 23, 2014
More Sponsors Revolt Over Qatar Cup
Just days before kick-off at the World Cup in Brazil - and transport troubles in Sao Paulo. Metro workers in the city, which is hosting the opening g...
June 09, 2014
Adidas Bets on World Cup for Lift Against ...
In its race with market leader Nike, Adidas is stumbling. The company is hoping sales ahead of next year's World Cup soccer championship in Brazil wil...
November 06, 2013
Adidas Runs Into Trouble
Adidas, the world's second largest sportswear maker, has reported a loss for the last three months of 2012, mainly owing to impairment charges relatin...
March 07, 2013
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