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Online Video Ads Effectiveness Grows with ...
Online video ads are most effective when they don't interrupt a viewer says John Lowell from Starcom USA.
February 07, 2011
Horizon's Digital Chief More Likely To Buy...
How should media agencies weigh up buying video ads through programmatic platforms versus conventional video ad networks. The US' largest independent,...
August 13, 2013
New Video Landscape Requires New Tech Tool...
One common thread to emerge at Beet.TV's Video Ad Effectiveness Summit was how the new reality of online video consumption today is calling producers ...
August 28, 2013
iMovie Video Effects
Explore iMovie’s video effects. You can make color and quality adjustments on each video clip. You can also apply a variety of special effects, like a...
November 28, 2013
Digitas' Hammer: Let Ad Viewers 'Choose Th...
George Hammer has hit on the recipe for online video ad effectiveness: it's all about empowering preroll-weary viewers.
August 14, 2013
Adobe Flash Video to Have Metadata in Work...
In what could be a watershed event for online video, Adobe Systems, the developer of the ubiquitous Flash video ecosystem, will introduce voice-to-tex...
January 11, 2011
AdKeeper Readies Button For 25 Percent of ...
AdKeeper, the New York-based company which allows Web users to keep display ads for later viewing, has contracts in place to put its buttons on 27 per...
June 06, 2011
TubeMogul Intros Video Viewability Standar...
The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital vi...
June 14, 2013
Targeted Video Ads on Track to Grow Widely...
Addressable ads or targeted digital video ads comprise about 10% of the online video ad invnetory, but that will likely grow given the efficiency in t...
October 02, 2012
Number of Video Ads in Long-Form Programmi...
The number of video ads in long-form digital programming grew by one-third quarter over quarter. That's the finding of online video ad technology prov...
August 08, 2012
Facebook Video Ads Coming to Your News Fee...
Facebook's coming big play for video ads will unlock a new market for the social network's booming ad business--but it will also present the greatest ...
August 08, 2013
Retargeted Video Ads Boost Revenue by 5% t...
Retargeted video ads can lead to a 5% to 10% increase in conversions, site visits and revenue for brands that use them, says Jim Dicso, president and ...
August 28, 2012
Abigail Breslin's Revealing Dress
Are Police Finally Winning The War Against...
Did An Alderman's Killer Have His Rights...
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