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1 - 12 out of50 results
  • Real-Time Not Essential For Programmatic T...(10:33)
  • Companies in the TV advertising business don't need to adopt all of the so-called "programmatic" technologies vendors tout to benefit from some of the...
  • Date: February 06, 2015
  • Source: BeetTV
  • TV Ads Could Be 10% Programmatic By 2017: ...(07:18)
  • While so-called "programmatic" techniques for controlling, planning and trading online ads have gained traction in display advertising, the concept is...
  • Date: January 27, 2015
  • Source: BeetTV
  • Adap.TV, Magna Build Out Programmatic Part...(03:41)
  • AOL-owned Adap.TV is working closely with media agency giant Magna Global to deepen the work both are doing in programmatic video buying, says Kara We...
  • Date: March 28, 2014
  • Source: BeetTV
  • Attribution Is Changing The Currency Of Me...(02:39)
  • Marketers may be moving in to an era when they no longer pay for advertising based on the likelihood of reaching a number of people of a particular ki...
  • Date: October 16, 2014
  • Source: BeetTV
  • US Behind On Private Marketplace Adoption:...(02:42)
  • Private-marketplaces, the next generation of programmatic ad-trading platforms, are gaining traction more quickly outside of the United States, as mar...
  • Date: September 30, 2014
  • Source: BeetTV
  • Clients Quicker Than Agencies To Programma...(04:19)
  • Advertising agencies usually act proactively to seek opportunities for their advertiser clients. But, in some parts of the world, advertisers may be d...
  • Date: September 17, 2014
  • Source: BeetTV
  • Adap.Tv Advertising Assurance(03:18)
  • A global, multi-lateral approach to protecting brands and ensuring quality in video advertising.
  • Date: June 27, 2014
  • Source: AOL Platforms
  • Adap.Tv Demand Path Webinar: Yield Optimiz...(26:19)
  • Adap.tv's Director of Product Marketing, Danielle Linares and Senior Product Manager, Matt Thurmond talk about the latest enhancements to yield optimi...
  • Date: June 24, 2014
  • Source: AOL Platforms
  • Attribution Is 'Game-Changer' For AOL's Ad...(03:54)
  • The recent acquisition by AOL's Adap.tv programming video ad sales unit of two smaller vendor companies will help close the loop between marketing spe...
  • Date: June 24, 2014
  • Source: BeetTV
  • Adap.Tv TV Now Sizzle Reel(02:59)
  • Leaders in TV and digital discuss the inevitable automation of TV advertising.
  • Date: May 27, 2014
  • Source: AOL Platforms
  • Adap.Tv Enhances Yield Optimization in Dem...(02:01)
  • The latest yield optimization enhancements in Adap.tv’s Demand Path platform activate machine-learning algorithms to ensure that you make the most mon...
  • Date: May 19, 2014
  • Source: AOL Platforms