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Real-Time Not Essential For Programmatic T...
Companies in the TV advertising business don't need to adopt all of the so-called "programmatic" technologies vendors tout to benefit from some of the...
February 06, 2015
TV Ads Could Be 10% Programmatic By 2017: ...
While so-called "programmatic" techniques for controlling, planning and trading online ads have gained traction in display advertising, the concept is...
January 27, 2015
Adap.TV, Magna Build Out Programmatic Part...
AOL-owned Adap.TV is working closely with media agency giant Magna Global to deepen the work both are doing in programmatic video buying, says Kara We...
March 28, 2014
Attribution Is Changing The Currency Of Me...
Marketers may be moving in to an era when they no longer pay for advertising based on the likelihood of reaching a number of people of a particular ki...
October 16, 2014
US Behind On Private Marketplace Adoption:...
Private-marketplaces, the next generation of programmatic ad-trading platforms, are gaining traction more quickly outside of the United States, as mar...
September 30, 2014
Clients Quicker Than Agencies To Programma...
Advertising agencies usually act proactively to seek opportunities for their advertiser clients. But, in some parts of the world, advertisers may be d...
September 17, 2014
Adap.Tv Advertising Assurance
A global, multi-lateral approach to protecting brands and ensuring quality in video advertising.
June 27, 2014
Adap.Tv Demand Path Webinar: Yield Optimiz...
Adap.tv's Director of Product Marketing, Danielle Linares and Senior Product Manager, Matt Thurmond talk about the latest enhancements to yield optimi...
June 24, 2014
Adap.Tv Demand Path Product Webinar
Danielle Linares leads the latest Adap.tv Demand Path product webinar.
June 25, 2014
Attribution Is 'Game-Changer' For AOL's Ad...
The recent acquisition by AOL's Adap.tv programming video ad sales unit of two smaller vendor companies will help close the loop between marketing spe...
June 24, 2014
Adap.Tv TV Now Sizzle Reel
Leaders in TV and digital discuss the inevitable automation of TV advertising.
May 27, 2014
Adap.Tv Enhances Yield Optimization in Dem...
The latest yield optimization enhancements in Adap.tv’s Demand Path platform activate machine-learning algorithms to ensure that you make the most mon...
May 19, 2014
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