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1 - 12 out of22979 results
  • Consolidation Wave Good for Video Ad Tech:...(06:32)
  • AOL bought Adap.tv, Facebook bought LiveRail and, last month, RTL Group bought a majority of SpotXchange - a wave of consolidation is under way, as la...
  • Date: August 24, 2014
  • Source: BeetTV
  • Rubicon Project's Frank Addante Talks Ad T...(07:08)
  • Kara Swisher interviews Frank Addante, the CEO and founder of digital advertising company, Rubicon Project, about Google, Possible IPO and the state o...
  • Date: August 03, 2013
  • Source: WSJLive
  • Videology's Gaskamp: Display Ad Tech Doesn...(11:43)
  • There is no straight line from planning a textual or pictorial display ad campaigns to doing so for video, says one video ad tech exec.
  • Date: February 24, 2014
  • Source: BeetTV
  • Xaxis' Schlickum: 'Ad-Tech And Creative Le...(05:18)
  • In an advertising world that is increasingly enamoured with mathematically-advanced methods of targeting messages, it may be easy to overlook the indu...
  • Date: September 12, 2014
  • Source: BeetTV
  • Vast Majority of Ad Tech Start-Ups Will Fa...(10:56)
  • Most of the advertising startups who pitch their new services and products will never return money for themselves or their investors, says Rob Norman,...
  • Date: April 03, 2013
  • Source: BeetTV
  • Xaxis Wants Ad Tech to Get More Creative(06:58)
  • The world of advertising technology is replete with platforms and programmatic - hardly the kind of stuff you expect to see at Cannes Lions. But Xaxis...
  • Date: May 20, 2014
  • Source: BeetTV
  • Video Ad Tech Firm Ebuzzing Hits $67 Milli...(05:45)
  • VIEQUES -- Depending on the ad format, brands will want to use different metrics and KPIs to measure effectiveness, says Jim Daily, General Manager US...
  • Date: March 05, 2014
  • Source: BeetTV
  • Joining The Dots Is About To Get Hot: Acxi...(03:01)
  • So much data, so many new ad tech platforms. Anyone who has seen a lumascape will recognize the confusion that fragmentation wreaks. But there is a wa...
  • Date: September 30, 2014
  • Source: BeetTV
  • Brian Morrissey: Video Ad Tech Not Providi...(03:15)
  • Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Br...
  • Date: April 14, 2012
  • Source: BeetTV
  • Emerging Standards Will Drive Dollars to D...(03:15)
  • Inevitable consolidation of video ad tech vendors and the emerging standards around video viewabilty and ad operations will bring more ad dollars to v...
  • Date: June 13, 2014
  • Source: BeetTV
  • 'TV of Tomorrow' Is Today: Tremor's Wesly(04:28)
  • SAN FRANCISCO - Television is the next big thing where video is naturally migrating, says Doron Wesly, head of market strategy for digital ad tech co...
  • Date: June 30, 2014
  • Source: BeetTV
  • YuMe's Reach Calculator Shows Impact Of Sh...(01:58)
  • If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That's the question online ad tech outfit Yu...
  • Date: June 02, 2014
  • Source: BeetTV