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Rubicon Project's Frank Addante Talks Ad T...
Kara Swisher interviews Frank Addante, the CEO and founder of digital advertising company, Rubicon Project, about Google, Possible IPO and the state o...
August 03, 2013
Videology's Gaskamp: Display Ad Tech Doesn...
There is no straight line from planning a textual or pictorial display ad campaigns to doing so for video, says one video ad tech exec.
February 24, 2014
Xaxis Wants Ad Tech to Get More Creative
The world of advertising technology is replete with platforms and programmatic - hardly the kind of stuff you expect to see at Cannes Lions. But Xaxis...
May 20, 2014
Video Ad Tech Firm Ebuzzing Hits $67 Milli...
VIEQUES -- Depending on the ad format, brands will want to use different metrics and KPIs to measure effectiveness, says Jim Daily, General Manager US...
March 05, 2014
Brian Morrissey: Video Ad Tech Not Providi...
Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Br...
April 14, 2012
Emerging Standards Will Drive Dollars to D...
Inevitable consolidation of video ad tech vendors and the emerging standards around video viewabilty and ad operations will bring more ad dollars to v...
June 13, 2014
'TV of Tomorrow' Is Today: Tremor's Wesly
SAN FRANCISCO - Television is the next big thing where video is naturally migrating, says Doron Wesly, head of market strategy for digital ad tech co...
June 30, 2014
YuMe's Reach Calculator Shows Impact Of Sh...
If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That's the question online ad tech outfit Yu...
June 02, 2014
Bot Or Not? Fraudsters Keep Advertisers On...
Nefarious publishers that defraud advertisers by using code to artificially play video ads are responding to recent attempts to shut them down using f...
June 11, 2014
Does TubeMogul's Mondelēz Deal Point To Bi...
Programmatic video ad tech platform operator TubeMogul used the Cannes Lions festival to announce food brand Mondelēz International would use its serv...
June 20, 2014
Video Viewability Consortium Marks Birthda...
The consortium of video ad tech companies which set out to harmonize measurement standards using open-source code is celebrating its first anniversary...
June 08, 2014
Mad Men Ad Trading Must Stop: Mediaocean's...
Programmatic ad trading techniques could eliminate costs and cut time by bringing ad buying in to the digital 21st century, says one ad tech vendor.
April 15, 2014
Thieves Steal Bell From 134-Year-Old Church
Guess This Bikini-Clad Cougar From Behind!
Strong Storms, Heavy Rain Floods Midwest
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