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1 - 12 out of19763 results
  • Rubicon Project's Frank Addante Talks Ad T...(07:08)
  • Kara Swisher interviews Frank Addante, the CEO and founder of digital advertising company, Rubicon Project, about Google, Possible IPO and the state o...
  • Date: August 03, 2013
  • Source: WSJLive
  • Videology's Gaskamp: Display Ad Tech Doesn...(11:43)
  • There is no straight line from planning a textual or pictorial display ad campaigns to doing so for video, says one video ad tech exec.
  • Date: February 24, 2014
  • Source: BeetTV
  • Xaxis Wants Ad Tech to Get More Creative(06:58)
  • The world of advertising technology is replete with platforms and programmatic - hardly the kind of stuff you expect to see at Cannes Lions. But Xaxis...
  • Date: May 20, 2014
  • Source: BeetTV
  • Video Ad Tech Firm Ebuzzing Hits $67 Milli...(05:45)
  • VIEQUES -- Depending on the ad format, brands will want to use different metrics and KPIs to measure effectiveness, says Jim Daily, General Manager US...
  • Date: March 05, 2014
  • Source: BeetTV
  • Brian Morrissey: Video Ad Tech Not Providi...(03:15)
  • Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Br...
  • Date: April 14, 2012
  • Source: BeetTV
  • Emerging Standards Will Drive Dollars to D...(03:15)
  • Inevitable consolidation of video ad tech vendors and the emerging standards around video viewabilty and ad operations will bring more ad dollars to v...
  • Date: June 13, 2014
  • Source: BeetTV
  • 'TV of Tomorrow' Is Today: Tremor's Wesly(04:28)
  • SAN FRANCISCO - Television is the next big thing where video is naturally migrating, says Doron Wesly, head of market strategy for digital ad tech co...
  • Date: June 30, 2014
  • Source: BeetTV
  • YuMe's Reach Calculator Shows Impact Of Sh...(01:58)
  • If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That's the question online ad tech outfit Yu...
  • Date: June 02, 2014
  • Source: BeetTV
  • Bot Or Not? Fraudsters Keep Advertisers On...(05:47)
  • Nefarious publishers that defraud advertisers by using code to artificially play video ads are responding to recent attempts to shut them down using f...
  • Date: June 11, 2014
  • Source: BeetTV
  • Does TubeMogul's Mondelēz Deal Point To Bi...(03:03)
  • Programmatic video ad tech platform operator TubeMogul used the Cannes Lions festival to announce food brand Mondelēz International would use its serv...
  • Date: June 20, 2014
  • Source: BeetTV
  • Video Viewability Consortium Marks Birthda...(02:54)
  • The consortium of video ad tech companies which set out to harmonize measurement standards using open-source code is celebrating its first anniversary...
  • Date: June 08, 2014
  • Source: BeetTV
  • Mad Men Ad Trading Must Stop: Mediaocean's...(08:42)
  • Programmatic ad trading techniques could eliminate costs and cut time by bringing ad buying in to the digital 21st century, says one ad tech vendor.
  • Date: April 15, 2014
  • Source: BeetTV