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Consolidation Wave Good for Video Ad Tech:...
AOL bought Adap.tv, Facebook bought LiveRail and, last month, RTL Group bought a majority of SpotXchange - a wave of consolidation is under way, as la...
August 24, 2014
Rubicon Project's Frank Addante Talks Ad T...
Kara Swisher interviews Frank Addante, the CEO and founder of digital advertising company, Rubicon Project, about Google, Possible IPO and the state o...
August 03, 2013
Videology's Gaskamp: Display Ad Tech Doesn...
There is no straight line from planning a textual or pictorial display ad campaigns to doing so for video, says one video ad tech exec.
February 24, 2014
Xaxis' Schlickum: 'Ad-Tech And Creative Le...
In an advertising world that is increasingly enamoured with mathematically-advanced methods of targeting messages, it may be easy to overlook the indu...
September 12, 2014
Vast Majority of Ad Tech Start-Ups Will Fa...
Most of the advertising startups who pitch their new services and products will never return money for themselves or their investors, says Rob Norman,...
April 03, 2013
Xaxis Wants Ad Tech to Get More Creative
The world of advertising technology is replete with platforms and programmatic - hardly the kind of stuff you expect to see at Cannes Lions. But Xaxis...
May 20, 2014
Video Ad Tech Firm Ebuzzing Hits $67 Milli...
VIEQUES -- Depending on the ad format, brands will want to use different metrics and KPIs to measure effectiveness, says Jim Daily, General Manager US...
March 05, 2014
Joining The Dots Is About To Get Hot: Acxi...
So much data, so many new ad tech platforms. Anyone who has seen a lumascape will recognize the confusion that fragmentation wreaks. But there is a wa...
September 30, 2014
Brian Morrissey: Video Ad Tech Not Providi...
Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Br...
April 14, 2012
Emerging Standards Will Drive Dollars to D...
Inevitable consolidation of video ad tech vendors and the emerging standards around video viewabilty and ad operations will bring more ad dollars to v...
June 13, 2014
'TV of Tomorrow' Is Today: Tremor's Wesly
SAN FRANCISCO - Television is the next big thing where video is naturally migrating, says Doron Wesly, head of market strategy for digital ad tech co...
June 30, 2014
YuMe's Reach Calculator Shows Impact Of Sh...
If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That's the question online ad tech outfit Yu...
June 02, 2014
Woman Decorates Home With Dozens of Christma...
North Korea Slams US Cyber Attack Allegations
Meet the Little Boy Who Made Justin...
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