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BrightRoll's Mosher: 'Ad Tech Consolidatio...
Ad-tech M&A is in full-swing. Whilst the industry lumascape looks complex today, large internet operators are snapping up some of the bigger ad tech p...
March 02, 2015
Consolidation Wave Good for Video Ad Tech:...
AOL bought Adap.tv, Facebook bought LiveRail and, last month, RTL Group bought a majority of SpotXchange - a wave of consolidation is under way, as la...
August 24, 2014
Rubicon Project's Frank Addante Talks Ad T...
Kara Swisher interviews Frank Addante, the CEO and founder of digital advertising company, Rubicon Project, about Google, Possible IPO and the state o...
August 03, 2013
Videology's Gaskamp: Display Ad Tech Doesn...
There is no straight line from planning a textual or pictorial display ad campaigns to doing so for video, says one video ad tech exec.
February 24, 2014
Too Much Money Fuelling Ad-Tech Chaos: IAB...
Sometimes, it takes a former reporter to tell you straight. Even if you don't like the sound of what Randall Rothenberg has to say, the Interactive Ad...
April 14, 2015
Xaxis' Schlickum: 'Ad-Tech And Creative Le...
In an advertising world that is increasingly enamoured with mathematically-advanced methods of targeting messages, it may be easy to overlook the indu...
September 12, 2014
Vast Majority of Ad Tech Start-Ups Will Fa...
Most of the advertising startups who pitch their new services and products will never return money for themselves or their investors, says Rob Norman,...
April 03, 2013
Xaxis Wants Ad Tech to Get More Creative
The world of advertising technology is replete with platforms and programmatic - hardly the kind of stuff you expect to see at Cannes Lions. But Xaxis...
May 20, 2014
FreeWheel Plugs In Videology Ahead Of Upfr...
Comcast-owned ad tech platform FreeWheel is plugging video ad tech peer Videology in to its platform, to help advertisers buy programmatically through...
March 25, 2015
Ad Sellers Not Equipped For Programmatic F...
The rash of new ad tech platforms we have seen over the last couple of years is designed to wring greater efficiency, better targeting and lower costs...
February 23, 2015
Not Enough Data About Video Content: Coull...
For an ad tech industry used to talking so much about "data" these days, it may seem counterintuitive to suggest that there is insufficient data aroun...
February 22, 2015
Video Ad Tech Firm Ebuzzing Hits $67 Milli...
VIEQUES -- Depending on the ad format, brands will want to use different metrics and KPIs to measure effectiveness, says Jim Daily, General Manager US...
March 05, 2014
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