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SpotXchange Ad Platform Offers More Insigh...
As programmatic advertising has grown in usage in the ad industry, the natural next step was to add more transparency on the supply side. That's why v...
September 20, 2013
Twitter Is Now The 5th Top Digital Ad Plat...
Now that it has turned advertisers on to its marketing tools, Twitter is snapping at the heels of the biggest online ad gorillas, according to industr...
June 19, 2013
WPP's 24/7 Real Media Ad Platform Integrat...
Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad...
January 17, 2012
SpotXChange Launches New Ad Platform
Video ad marketplace SpotXchange launched a new platform for programmatic buying, and said that one of its initial customers, NDN, has already seen a ...
September 17, 2013
Mashable Intros Social Ad Platform With Di...
Mashable rolled out a new service for advertisers to boost their social lift across the news site and has signed up DigitasLBi and VaynerMedia as the ...
June 24, 2013
Facebook to Buy Microsoft's Atlas Ad Platf...
Facebook is said to be in serious talks with Microsoft about buying ad-serving platform Atlas Solutions.
December 06, 2012
Microsoft Invests in Selectable Media Ad P...
Only about 5% of consumers are willing to shell out for paywall-ed content, says Matt Minoff, President & CEO of Selectable Media, a digital platform ...
January 24, 2013
European Ad Platform Smartclip Sells Out C...
Multiscren video advertising platform smartclip has sold out inventory in a number of European markets on smart TVs through the end of the year, says ...
September 21, 2012
Jivox Raises $8.2 Million to Market Intera...
Earlier this month, Jivox, a company that provides a toolkit to brands and agencies to integrate interactive elements to existing video ads, raised a ...
November 14, 2011
YuMe Launches Video Ad Platform Solution F...
Video advertising solution provider YuMe has launched ACE for Publishers 4.0, a video ad management suite intended for publishers to execute video adv...
June 24, 2012
TubeMogul's Transformation Into a Leading ...
Emeryville, California-based TubeMogul, launched in 2008 as video syndication and analytics tool for video producers (which we used), pivoted about tw...
May 22, 2012
Nielsen's Hohman: Cross-Platform Ads Are M...
What's the point in marketing campaigns delivered across? More bang for buck! That's according to a measurement executive who says he has seen the num...
February 12, 2014
Two Top Officers On Paid Leave After ...
Toast to SXSW With Austin's Signature Mexica...
Who Is Taylor Swift's Latest Girl Crush?
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