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Innovid Finds Surging Demand for Its Ad Se...
Innovid, the video adtech company known for the widespread use of its interactive in-stream ad unit, is finding explosive growth around its video ad p...
October 05, 2014
SpotXchange Ad Platform Offers More Insigh...
As programmatic advertising has grown in usage in the ad industry, the natural next step was to add more transparency on the supply side. That's why v...
September 20, 2013
New Facebook Ad Platform Goes Where You Go...
Called Atlas, the platform allows advertisers to place ads based on Facebook info on sites outside of Facebook.
September 29, 2014
Video Ad Platform Videology Aims for Unive...
COLOGNE -- The cookie-less nature of the mobile market is challenging, but video tech vendors are working closely with partners to overcome those inh...
September 17, 2014
WPP's 24/7 Real Media Ad Platform Integrat...
Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad...
January 17, 2012
Kawaja: Video Ad Platforms Need To Differe...
If you are tired of trying to distinguish one "end-to-end, full-service video targeting and decisioning" vendor from another, imagine how people from ...
December 16, 2014
SpotXChange Launches New Ad Platform
Video ad marketplace SpotXchange launched a new platform for programmatic buying, and said that one of its initial customers, NDN, has already seen a ...
September 17, 2013
Yahoo Buys Video Ad Platform Brightroll fo...
Yahoo has acquired advertising platform Brightroll for $640 million, a move that gives the web giant a foothold in the lucrative and growing market of...
November 11, 2014
Mashable Intros Social Ad Platform With Di...
Mashable rolled out a new service for advertisers to boost their social lift across the news site and has signed up DigitasLBi and VaynerMedia as the ...
June 24, 2013
Facebook to Buy Microsoft's Atlas Ad Platf...
Facebook is said to be in serious talks with Microsoft about buying ad-serving platform Atlas Solutions.
December 06, 2012
AOL Launches "ONE," an Automated Ad Platfo...
AOL announced today the creation of ONE, a platform for both buyers and sellers of digital media to transact. We sat down with AOL CEO Tim Armstrong ...
March 27, 2014
Microsoft Invests in Selectable Media Ad P...
Only about 5% of consumers are willing to shell out for paywall-ed content, says Matt Minoff, President & CEO of Selectable Media, a digital platform ...
January 24, 2013
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