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European Ad Platform Smartclip Sells Out C...
Multiscren video advertising platform smartclip has sold out inventory in a number of European markets on smart TVs through the end of the year, says ...
September 21, 2012
Facebook to Buy Microsoft's Atlas Ad Platf...
Facebook is said to be in serious talks with Microsoft about buying ad-serving platform Atlas Solutions.
December 06, 2012
Online Tech Ad Network IDG Launches Data M...
IDG TechNetwork recently launched a data management platform to tap into the audience information it has access to as an online ad network for technol...
October 27, 2012
Video Platform MyPod Studios to Triple Rev...
Nascent online video platform MyPod Studios generated nearly $7 million in revenue in 2012 and is projecting to triple that in 2013, as it grows its a...
March 08, 2013
TubeMogul's Transformation Into a Leading ...
Emeryville, California-based TubeMogul, launched in 2008 as video syndication and analytics tool for video producers (which we used), pivoted about tw...
May 22, 2012
HTML5 Will Drive More Measurable Cross-Pla...
HTML5 and targeting technology will drive more measurable ad buys across all screens, says Tim Street, VP of business development at in-stream ad-inse...
May 11, 2012
Microsoft Invests in Selectable Media Ad P...
Only about 5% of consumers are willing to shell out for paywall-ed content, says Matt Minoff, President & CEO of Selectable Media, a digital platform ...
January 24, 2013
Simulmedia Expanding Platform For Digital ...
Simulmedia, the New York based company that provides ad agencies the tools to make television buying decisions based on viewer profiles, much like Int...
December 05, 2012
Jivox Raises $8.2 Million to Market Intera...
Earlier this month, Jivox, a company that provides a toolkit to brands and agencies to integrate interactive elements to existing video ads, raised a ...
November 14, 2011
Mobile RTB Platform StrikeAd Expands in US...
European mobile advertising technology company StrikeAd recently opened its first office in the US as the company aims to grow in the mobile market, s...
September 27, 2012
mDialog Has Ad Insertion Platform for iPad
With more than 1 million iPads now in consumers' hands, a number of publishers are looking to serve up ads across those tablets and other mobile devic...
February 02, 2011
WPP's 24/7 Real Media Ad Platform Integrat...
Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad...
January 17, 2012
Justin Bieber Gets Booed After Winning at th...
Food Banks: Who Feeds Hungry Children in the...
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