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  • Why Things Catch On by Jonah Berger(03:21)
  • Learn more abot Jonah Berger and his novel on why certain products and ideas go viral. Wharton professor Jonah Berger explains the elements discussed ...
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content Using Social C...(03:11)
  • Wharton Business School professor Jonah Berger discusses the principles of creating contagious content in his new book: "Contagious: Why Things Catch ...
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content Using Triggers(02:13)
  • Why do certain products and ideas go viral? Wharton professor Jonah Berger explains what makes some products or ideas contagious. (Principle #2)
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content Using the Publ...(03:23)
  • Why do certain products go viral? Wharton professor Jonah Berger explains the elements that make ideas contagious. (Principle #4)
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content with Practical...(03:10)
  • Why do certain products and ideas go viral? Wharton professor Jonah Berger explains which elements make ideas contagious. (Principle #5)
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content with Stories(02:25)
  • Why do certain products and ideas go viral? Wharton professor Jonah Berger explains the elements that make products or ideas contagious. (Principle #6...
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content with Emotions(03:58)
  • Discover why do certain products and ideas go viral. Wharton professor Jonah Berger explains the elements that make products or ideas contagious. (Pri...
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Lauren Berger: Developing a Network(00:54)
  • Berger thinks that when following a goal, it is important to tell people what you want to do, and mobilize your network.
  • Date: April 30, 2012
  • Source: Makers.com

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