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UGC Online Video Standardization|12|1
1 - 12
Randall Rothenberg Talks on UGC Online Vid...
Today in New York, the Interactive Advertising Bureau, the IAB, the consortium of online publishers, will address the complex issues surrounding adver...
February 09, 2011
IAB Sets Online Video Advertising Standard...
In a move that has been highly anticipated by content creators, online publishers and advertising agencies, the Interactive Advertising Bureau (IAB), ...
January 25, 2011
TubeMogul Intros Video Viewability Standar...
The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital vi...
June 14, 2013
Elemental Debuts H.265, "Next Generation" ...
Elemental, the Portland, Oregon-based video compression hardware and cloud provider, presented its video compression solution for H.265 at the IBC con...
September 12, 2012
Online Videos Still Need Standards
Events like the upcoming NewFronts will play an important part in driving digital video from a $4.1 billion business to an $8 billion business over th...
April 24, 2013
Qualcomm Backs New Video Streaming Standar...
After two years of work on standards, MPEG-Dash, a new industry format for streaming video, is being "productized" by Qualcomm, says Thomas Stockhamme...
October 15, 2012
Improving Online Video Marketing
Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, ...
September 02, 2012
Crane.TV CEO on Monetizing Online Video Th...
Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
January 28, 2013
Brightcove's Lai: Online Video Will Become...
Internet video today is a "pull" paradigm. But imagine an online video industry that merges effortlessly with the model established by linear TV. That...
December 12, 2013
Gannett's Payne: Online Video Is Slow to T...
Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewers...
April 05, 2013
Demand Still Strong for Online Video
Despite uncertainty in the overall economy, publishers such as CBS and Hulu both say that demand remains strong for online video ads and inventory. "T...
September 07, 2011
Study: Online Video Buy Boosts TV Reach by...
A combined online video TV ad campaign boosted reach by 14% and frequency by 18% while reducing the overall cost of impressions, online video ad netwo...
January 25, 2012
See J.Lo's Rare Curly Hair Don't Care Pic
Study: Fist Bumps Are More Hygienic Than...
Epic 'Avengers' Panel Brings Out Stars at...
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