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TubeMogul Leading Video Ad Platform|12|1
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TubeMogul's Transformation Into a Leading ...
Emeryville, California-based TubeMogul, launched in 2008 as video syndication and analytics tool for video producers (which we used), pivoted about tw...
May 22, 2012
Video Ad Platform Videology Aims for Unive...
COLOGNE -- The cookie-less nature of the mobile market is challenging, but video tech vendors are working closely with partners to overcome those inh...
September 17, 2014
Innovid Finds Surging Demand for Its Ad Se...
Innovid, the video adtech company known for the widespread use of its interactive in-stream ad unit, is finding explosive growth around its video ad p...
October 05, 2014
WPP's 24/7 Real Media Ad Platform Integrat...
Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad...
January 17, 2012
Kawaja: Video Ad Platforms Need To Differe...
If you are tired of trying to distinguish one "end-to-end, full-service video targeting and decisioning" vendor from another, imagine how people from ...
December 16, 2014
Yahoo Buys Video Ad Platform Brightroll fo...
Yahoo has acquired advertising platform Brightroll for $640 million, a move that gives the web giant a foothold in the lucrative and growing market of...
November 11, 2014
SpotXchange Ad Platform Offers More Insigh...
As programmatic advertising has grown in usage in the ad industry, the natural next step was to add more transparency on the supply side. That's why v...
September 20, 2013
Jivox Raises $8.2 Million to Market Intera...
Earlier this month, Jivox, a company that provides a toolkit to brands and agencies to integrate interactive elements to existing video ads, raised a ...
November 14, 2011
YuMe Launches Video Ad Platform Solution F...
Video advertising solution provider YuMe has launched ACE for Publishers 4.0, a video ad management suite intended for publishers to execute video adv...
June 24, 2012
IPG's Cadreon to Launch Automated TV Ad Pl...
CANNES - Cadreon, the digital marketing platform of IPG Mediabrands, will introduce its programmatic TV buying platform created in partnership with Tu...
June 28, 2015
New Facebook Ad Platform Goes Where You Go...
Called Atlas, the platform allows advertisers to place ads based on Facebook info on sites outside of Facebook.
September 29, 2014
SpotXChange Launches New Ad Platform
Video ad marketplace SpotXchange launched a new platform for programmatic buying, and said that one of its initial customers, NDN, has already seen a ...
September 17, 2013
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