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TubeMogul Leading Video Ad Platform|12|1
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TubeMogul's Transformation Into a Leading ...
Emeryville, California-based TubeMogul, launched in 2008 as video syndication and analytics tool for video producers (which we used), pivoted about tw...
May 22, 2012
WPP's 24/7 Real Media Ad Platform Integrat...
Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad...
January 17, 2012
SpotXchange Ad Platform Offers More Insigh...
As programmatic advertising has grown in usage in the ad industry, the natural next step was to add more transparency on the supply side. That's why v...
September 20, 2013
Jivox Raises $8.2 Million to Market Intera...
Earlier this month, Jivox, a company that provides a toolkit to brands and agencies to integrate interactive elements to existing video ads, raised a ...
November 14, 2011
YuMe Launches Video Ad Platform Solution F...
Video advertising solution provider YuMe has launched ACE for Publishers 4.0, a video ad management suite intended for publishers to execute video adv...
June 24, 2012
SpotXChange Launches New Ad Platform
Video ad marketplace SpotXchange launched a new platform for programmatic buying, and said that one of its initial customers, NDN, has already seen a ...
September 17, 2013
Twitter Is Now The 5th Top Digital Ad Plat...
Now that it has turned advertisers on to its marketing tools, Twitter is snapping at the heels of the biggest online ad gorillas, according to industr...
June 19, 2013
Too Many Online Video Ad Platforms
Rafe Needleman is editor of CNET's Webware, the increasingly popular influential and blog about how "Web 2.0" technology is utilized by consumers. Raf...
February 03, 2011
Curt Hecht on VivaKi's The Pool Video Ad P...
VivaKi, the umbrella for the digital agencies of the Publicis Groupe, has been rapidly expanding the implementation of its online video advertising pl...
November 24, 2010
Adapt.Tv Served One Billion Minutes of Vid...
Adapt.tv, the online video advertising platform, served one billion minutes of video ads in August, more than three times as many as Google, comsCore...
September 22, 2013
Facebook to Buy Microsoft's Atlas Ad Platf...
Facebook is said to be in serious talks with Microsoft about buying ad-serving platform Atlas Solutions.
December 06, 2012
Mashable Intros Social Ad Platform With Di...
Mashable rolled out a new service for advertisers to boost their social lift across the news site and has signed up DigitasLBi and VaynerMedia as the ...
June 24, 2013
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